Traditional Toys and Games in Singapore

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Traditional Toys and Games industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Traditional Toys and Games in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Traditional Toys and Games in Singapore?
  • Which are the leading brands in Traditional Toys and Games in Singapore?
  • How are products distributed in Traditional Toys and Games in Singapore?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in Singapore?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Traditional Toys and Games in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Appeal of screen time snatches consumers’ attention away from physical toys
Educational and ‘big kids’ toys win the fight against COVID-19
Offline retailers recover in H2 2020 but e-commerce channel achieves huge growth

RECOVERY AND OPPORTUNITIES

Travel and movement restrictions will drive growth in 2021
Licensing will experience recovery in 2021, whilst blind collectibles offers future growth potential
Physical and digital crossover is crucial if traditional toys and games are to remain relevant amongst Gen Z and Millennials

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020 Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020 Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020 Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020 Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020 Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020 Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025 Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025 Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Toys and Games in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?

MARKET DATA

Table 10 Sales of Toys and Games by Category: Value 2015-2020 Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 14 Distribution of Toys and Games by Format: % Value 2015-2020 Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Traditional Toys and Games research and analysis database.

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