In 2020, sales of traditional toys and games declined by 14%, compared to a growth of 8% in 2019.
While overall sales declined in 2020, some areas continued to record value growth, despite the outbreak of COVID-19. This included educational toys and construction toys.
The pandemic was a hindrance to the distribution of traditional toys and games in Mexico in 2020, with non-essential stores closing their doors. This led to toys being purchased through essential retailers, including grocery retailers with supermarkets and hypermarkets expanding shelf space for traditional toys and games.
The traditional toys and games landscape is set to start its recovery from 2021 in Mexico; however, it will remain a difficult year due to price sensitivity and the offset of the pandemic. In addition, homeschooling remains in the country, and the unemployment rate is also a significant factor for many, with these consumers continuing to focus on purchasing essential items.
In 2021, some traditional toys and games will experience a surge in demand due to the low levels of growth seen during lockdown periods. This includes arts and crafts, which will move from negative growth to double-digit growth.
Companies’ opening production facilities in México could help boost the recovery for traditional toys and games. Mattel Latin America has stated that it is developing a significant plant in Monterrey, increasing the production of Barbie, Fisher-Price and adding Hot Wheels.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Traditional Toys and Games research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page