Although offline sales still accounted for a major part of the total in traditional toys and games in Australia in 2022, retail e-commerce has been seeing growth, and is predicted to account for a larger share of distribution over the forecast period. The COVID-19 pandemic accelerated the shift to e-commerce, as consumers increasingly turned to online shopping for convenience and safety reasons.
The “kidults” trend is expected to continue driving sales of traditional toys and games in Australia in the coming years. This group includes singletons, couples with no children, millennials, and gen X.
Traditional toys and games is expected to see a greater emphasis on sustainability in the future. As sustainability continues to gain importance amongst consumers, traditional toys and games is also adapting to this trend.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.See All of Our Definitions
This report originates from Passport, our Traditional Toys and Games research and analysis database.
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