Traditional toy and games companies will need to adapt to changing consumer preferences by incorporating digital and smart technology into their products, while still maintaining the unique features and benefits of traditional toys. Although this may be a challenge, it can create new opportunities for innovation and growth within the traditional toys and games category.
E-commerce growth will need to be supported by heavier investment in social media if the channel is to develop in traditional toys and games. Producers and distributors need to put greater effort behind increasing their visibility, especially among target groups.
As long as the war in Ukraine continues, the migrant population in Poland is likely to remain in the country. Many Ukrainian families have children and this larger population is expected to translate to higher demand for traditional toys and games in the forthcoming period.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.See All of Our Definitions
This report originates from Passport, our Traditional Toys and Games research and analysis database.
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