Competitive Landscape
Lego Leverages Innovation to Defend Construction Leadership
Traditional toys and games in Ukraine remains fragmented in 2025, with Kiddisvit TOV leading the market at 12% value share, followed by LEGO? Ukraina TOV at 7%. The top five players together account for less than one-third of retail value sales, reflecting a highly competitive landscape with no dominant company.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional Toys and Games in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional Toys and Games in Ukraine?
- Which are the leading brands in Traditional Toys and Games in Ukraine?
- How are products distributed in Traditional Toys and Games in Ukraine?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Ukraine?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Traditional Toys and Games in Ukraine - Category analysis
Key Data Insights
Traditional Toys and Games Summary
Budynok Igrashok Attracts Adult Collectors with Immersive Retail Concept
Lego Helps Cement Construction's Leading Position in 2025
Strateg Boosts Offline Play as Mindful Products Respond to Air Raid Conditions
Kidult Demand Will Continue to Drive Growth, with Construction Led by Lego
Localisation, Mindful Play and Screen-Free Solutions Gain Importance
Lego Leverages Innovation to Defend Construction Leadership
Specialised Retailers Maintain Leadership through Omnichannel Expansion
E-Commerce Gains Share as Online Specialists Attract Kidult Consumers
Storytelling, Communities and Sustainability Inspire Innovation
Lego and Local Brands Redefine Product Innovation
Cultural Relevance and Authenticity Become Key Competitive Differentiators
Toys and Games in Ukraine - Industry Overview
2025 Developments
Key Data Insights
Rozetka Expands Reach as Online Becomes the Default for Toy Purchases
Video Games and Kidult Bring Growth through Premiumisation
Regional Collectibles Strengthen the Appeal of Local Brands
Video Games and Kidult Trend Continue to Bring Further Growth
Digital Retail and Local Relevance Shape Competitive Success
Sony Strengthens Its Leadership as Video Games Drive Market Concentration
E-Commerce Continues to Extend Its Retail Leadership
Rozetka and Epicentrk Benefit From Digital-First Shopping Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Traditional Toys and Games
- Action Figures and Accessories
- Arts and Crafts
- Baby and Infant
- Construction
- Dolls and Accessories
- Dress-Up and Role Play
- Games and Puzzles
- Model Vehicles
- Outdoor and Sports
- Plush
- Pre-School
- Remote Control Toys
- Ride-On Vehicles
- Scientific/Educational
- Other Traditional Toys and Games
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Traditional Toys and Games research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!