Traditional Toys and Games in Japan

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Traditional Toys and Games industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Traditional Toys and Games in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Traditional Toys and Games in Japan?
  • Which are the leading brands in Traditional Toys and Games in Japan?
  • How are products distributed in Traditional Toys and Games in Japan?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in Japan?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Traditional Toys and Games in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Parents purchase traditional toys and games to keep children active and engaged during home seclusion
Construction, games and puzzles all help to provide family entertainment in troubling times
Disruption to the production of anime impacts sales of some licensed products

RECOVERY AND OPPORTUNITIES

Traditional family board games could drive company strategies after strong showing in 2020
Kimetsu no Yaiba set to be a significant license for traditional toys and games in 2021 and beyond
Parents expected to increasingly look for an educational benefit from the products they buy

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020 Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020 Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020 Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020 Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020 Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020 Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025 Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025 Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Toys and Games in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?

MARKET DATA

Table 10 Sales of Toys and Games by Category: Value 2015-2020 Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 14 Distribution of Toys and Games by Format: % Value 2015-2020 Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Traditional Toys and Games research and analysis database.

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