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Country Report

Traditional Toys and Games in

Traditional Toys and Games in India

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Traditional toys and games suffers a tough blow from COVID-19

In 2020, India had one of the highest number of cases globally, and the country was put under strict lockdown from 25 March. The biggest losses were suffered by discretionary products, as consumers put such purchases on hold.

Government interest in the industry leaves a bitter-sweet taste

For over two years, the Indian government has been taking measures to ensure the consumption of quality products, whilst also pushing for growth of Made in India products. With more than 80% being imported toys in 2020, the quality regulations which require stocks/consignments to be cleared by the Indian authorities (testing labs), along with national lockdown, caused significant supply shortages.

E-commerce outperforms offline stores

During lockdown, efforts were made by the Indian government to generate awareness of COVID-19 and the need to stay at home to prevent transmission of virus. Thus, even when the lockdown was lifted and India entered Unlock 1 through 4, consumers were uncertain about stepping outside of the home due to the threat of infection.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Traditional Toys and Games in India?
What are the major companies India?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Traditional Toys and Games in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Traditional toys and games suffers a tough blow from COVID-19

Government interest in the industry leaves a bitter-sweet taste

E-commerce outperforms offline stores

RECOVERY AND OPPORTUNITIES

Slow recovery expected

Brand owners to focus on toys and games for adults

E-commerce to remain relevant in forecast period

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Toys and Games in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

Table 10 Sales of Toys and Games by Category: Value 2015-2020
Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

Megatrends

Country Report

Traditional Toys and Games in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Traditional toys and games suffers a tough blow from COVID-19

Government interest in the industry leaves a bitter-sweet taste

E-commerce outperforms offline stores

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Traditional Toys and Games in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Traditional toys and games suffers a tough blow from COVID-19

Government interest in the industry leaves a bitter-sweet taste

E-commerce outperforms offline stores

RECOVERY AND OPPORTUNITIES

Slow recovery expected

Brand owners to focus on toys and games for adults

E-commerce to remain relevant in forecast period

CATEGORY DATA

Toys and Games in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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