Manufacturers and consumers are being affected by the high inflation rates, increasing production and distribution prices, and higher cost of living, which has prompted various industries to look for ways to cut costs without increasing prices for consumers. Shrinkflation, which is one of the solutions that is widely used in the food industry, refers to the process of downsizing a product size while keeping its original price.
The competition for children's time in the future, fighting against alternatives like video games or playing sports, will be one of the biggest challenges for the traditional toys and games industry. In light of this, many players have already realised that simply producing and selling toys will not be enough to remain relevant and that they will need to add extra value to their offering.
As inflation rises and the cost of living becomes more expensive in the UK, consumers are being forced to make more careful decisions in terms of what they are spending their money on. In traditional toys and games, parents have reduced the number of toys they buy for their children and begun to prioritise toys that offer more than just entertainment.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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