Traditional Toys and Games in the United Kingdom

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Traditional Toys and Games industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Traditional Toys and Games in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Traditional Toys and Games in United Kingdom?
  • Which are the leading brands in Traditional Toys and Games in United Kingdom?
  • How are products distributed in Traditional Toys and Games in United Kingdom?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in United Kingdom?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Traditional Toys and Games in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Restrictions affect channel split and limit impulse buys
Traditional toys and games benefits as home seclusion fuels the need to keep entertained at home
Licensed products are successful despite a lack of blockbusters, but the biggest winners are trusted brands

RECOVERY AND OPPORTUNITIES

Digital presence and wide e-commerce availability will be crucial for future success
Kidults expected to increasingly contribute to value sales
Brands moving with the times will have a competitive advantage

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020 Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020 Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020 Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020 Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020 Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020 Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025 Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025 Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Toys and Games in the United Kingdom - Industry Overview

MARKET DATA

Table 10 Sales of Toys and Games by Category: Value 2015-2020 Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 14 Distribution of Toys and Games by Format: % Value 2015-2020 Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 17 Sales of Traditional Toys and Games by Category: Value 2015-2020 Table 18 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020 Table 19 Sales of Traditional Toys and Games by Demographic: % Value 2015-2020 Table 20 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2015-2020 Table 21 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020 Table 22 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020 Table 23 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020 Table 24 Distribution of Traditional Toys and Games by Format: % Value 2015-2020 Table 25 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025 Table 26 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2020-2025 Table 28 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

CATEGORY DATA

Table 29 Sales of Video Games by Category: Value 2015-2020 Table 30 Sales of Video Games by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Video Games: % Value 2016-2020 Table 32 LBN Brand Shares of Video Games: % Value 2017-2020 Table 33 NBO Company Shares of Video Games Hardware: % Value 2016-2020 Table 34 LBN Brand Shares of Video Games Hardware: % Value 2017-2020 Table 35 NBO Company Shares of Video Games Software: % Value 2016-2020 Table 36 Distribution of Video Games by Format: % Value 2015-2020 Table 37 Distribution of Video Games Hardware by Format: % Value 2015-2020 Table 38 Distribution of Video Games Software by Format: % Value 2015-2020 Table 39 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020 Table 40 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020 Table 41 Forecast Sales of Video Games by Category: Value 2020-2025 Table 42 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

Toys and Games in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?

MARKET DATA

Table 43 Sales of Toys and Games by Category: Value 2015-2020 Table 44 Sales of Toys and Games by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Toys and Games: % Value 2016-2020 Table 46 LBN Brand Shares of Toys and Games: % Value 2017-2020 Table 47 Distribution of Toys and Games by Format: % Value 2015-2020 Table 48 Forecast Sales of Toys and Games by Category: Value 2020-2025 Table 49 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources
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This report originates from Passport, our Traditional Toys and Games research and analysis database.

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