Traditional toys and games industry is expected to record a healthy performance over the forecast period, with a 4% CAGR in current value terms and a 2% CAGR in real value terms (at constant 2022 prices). The industry will recover strongly from the 2022 dip in sales over the next few years, depending on the dynamics of the various categories.
The licensing market for toys and games in France is the second largest driver of value growth in the industry. The consistent dynamism of licensed products, coupled with their synergies with other cultural phenomena such as movies, TV shows or books, suggests that growth will continue in the coming years.
Despite economic pressures, the toy industry has shown resilience in its main purchasing patterns as parents tend to prioritise their children's gifts. However, with inflation expected to persist in 2023 and food prices predicted to continue increasing, retailers, both physical and online, may suffer from lower levels of impulse purchases as well as fewer sales for secondary events such as name days, reunions or getting good grades.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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