The growth of traditional toys and games in 2023 is expected to continue to be affected by the overstocked inventory at retailers. In early to mid-2023, retailers will focus on clearing out their high inventory levels, which will impact growth.
The competitive landscape is expected to remain fierce, with new players entering the area and launching their products. For example, in 2022, Mastermind Toys, a national Canadian toy retailer, introduced its private label and has plans to further expand the brand.
The importance of sustainability will continue to resonate throughout the forecast period. Consumers now consider sustainability to be a standard requirement for toys and games.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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