A continuous decline in birth rates is set to constrain growth in the traditional toys and games category in the forecast period. Towards the end of the review period, there was a marked decline in birth rate and fertility rate.
There is a growing trend towards young parents opting for open-ended toys for their children that offer endless play possibilities. These are often positioned as highly durable and natural/sustainable, including wooden toys using non-toxic, food-grade, sustainable materials.
According to Bank Negara Malaysia (Central Bank of Malaysia), headline inflation and core inflation are expected to moderate but remain elevated in 2023 amid lingering cost and demand pressures. In this environment, consumer spending power will be more subdued.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.See All of Our Definitions
This report originates from Passport, our Traditional Toys and Games research and analysis database.
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