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Country Report
Traditional Toys and Games in the United Arab Emirates
14 pages, Jun 2018
US$990Added to Cart
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Executive Summary
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PROSPECTS
Economic turbulence leads to a slowdown for the category
Traditional toys and games declined in value terms in 2017. With the United Arab Emirates passing through some tough economic times, many consumers limited their spending in the category.
Empowerment drives demand
Besides construction leading growth among all traditional toys and games, other categories such as remote control toys and action figures and accessories still witnessed minor value growth. Due to their empowering and entertaining nature, children still showed great interest in such toys.
Plush toys face a rough time
With technology becoming more popular among children, interests continue to change, a situation that led the plush toys category to witness the fastest value decline in 2017. This situation is not expected to change in the future, unless innovation drives a breakthrough in the category.
COMPETITIVE LANDSCAPE
Mattel continues to lead sales of traditional toys and games
The company’s long-standing presence in the country and diversified product portfolio in many toys and games categories maintained its value share and position. Its Barbie brand remained popular as it is still considered to be a classic “must have”, representing international fashion.
LEGO Group shapes the construction category
LEGO Group continued to develop its position in the United Arab Emirates among children from all backgrounds and ethnicities. With all the recent mega-projects built in the country, starting from Legoland Dubai to Legoland waterpark, the equity of the brand increased massively among parents and children in the country.
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Overview
Why buy this report?
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Overview
Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Traditional Toys and Games industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Traditional Toys and Games in United Arab Emirates market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values and company shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Traditional Toys and Games in United Arab Emirates?
- What are the major companies United Arab Emirates?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Toys and Games market research database.
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Request more informationTable of Contents
Traditional Toys and Games in the United Arab Emirates - Category analysis
HEADLINES
PROSPECTS
Economic turbulence leads to a slowdown for the category
Empowerment drives demand
Plush toys face a rough time
COMPETITIVE LANDSCAPE
Mattel continues to lead sales of traditional toys and games
LEGO Group shapes the construction category
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Toys and Games in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Toys and games growth follows logical pattern
Technology drives demand
A shake-up at the top for players
Non-grocery specialists leads distribution, followed by hypermarkets
Toys and games is set to get back on track in future
MARKET DATA
Table 13 Sales of Toys and Games by Category: Value 2012-2017Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
Country Reports
- Traditional Toys and Games in Argentina | Jun 2018
- Traditional Toys and Games in Australia | Jun 2018
- Traditional Toys and Games in Brazil | Jun 2018
- Traditional Toys and Games in Canada | Jun 2018
- Traditional Toys and Games in China | Jun 2018
- Traditional Toys and Games in France | Jun 2018
- Traditional Toys and Games in Germany | Jun 2018
- Traditional Toys and Games in Hong Kong, China | Jun 2018
- Traditional Toys and Games in India | Jun 2018
- Traditional Toys and Games in Indonesia | Jun 2018
- Traditional Toys and Games in Italy | Jun 2018
- Traditional Toys and Games in Japan | Jun 2018
- Traditional Toys and Games in Malaysia | Jun 2018
- Traditional Toys and Games in Mexico | Jun 2018
- Traditional Toys and Games in Poland | Jun 2018
- Traditional Toys and Games in Romania | Jun 2018
- Traditional Toys and Games in Russia | Jun 2018
- Traditional Toys and Games in Singapore | Jun 2018
- Traditional Toys and Games in South Africa | Jun 2018
- Traditional Toys and Games in South Korea | Jun 2018
- Traditional Toys and Games in Spain | Jun 2018
- Traditional Toys and Games in Sweden | Jun 2018
- Traditional Toys and Games in Switzerland | Jun 2018
- Traditional Toys and Games in Taiwan | Jun 2018
- Traditional Toys and Games in Thailand | Jun 2018
- Traditional Toys and Games in the Netherlands | Jun 2018
- Traditional Toys and Games in the Philippines | Jun 2018
- Traditional Toys and Games in the United Kingdom | Jun 2018
- Traditional Toys and Games in the US | Jun 2018
- Traditional Toys and Games in Turkey | Jun 2018
- Traditional Toys and Games in Ukraine | Jun 2018
Company Reports
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro Inc in Toys and Games | Aug 2018
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2018
- Mattel Inc in Toys and Games | Aug 2018
- Nintendo Co Ltd in Toys and Games | Oct 2018
- Spin Master Corp in Toys and Games | Nov 2015
Complete Catalogue
Country Reports
- Traditional Toys and Games in Argentina | Jun 2018
- Traditional Toys and Games in Australia | Jun 2018
- Traditional Toys and Games in Brazil | Jun 2018
- Traditional Toys and Games in Canada | Jun 2018
- Traditional Toys and Games in China | Jun 2018
- Traditional Toys and Games in France | Jun 2018
- Traditional Toys and Games in Germany | Jun 2018
- Traditional Toys and Games in Hong Kong, China | Jun 2018
- Traditional Toys and Games in India | Jun 2018
- Traditional Toys and Games in Indonesia | Jun 2018
- Traditional Toys and Games in Italy | Jun 2018
- Traditional Toys and Games in Japan | Jun 2018
- Traditional Toys and Games in Malaysia | Jun 2018
- Traditional Toys and Games in Mexico | Jun 2018
- Traditional Toys and Games in Poland | Jun 2018
- Traditional Toys and Games in Romania | Jun 2018
- Traditional Toys and Games in Russia | Jun 2018
- Traditional Toys and Games in Singapore | Jun 2018
- Traditional Toys and Games in South Africa | Jun 2018
- Traditional Toys and Games in South Korea | Jun 2018
- Traditional Toys and Games in Spain | Jun 2018
- Traditional Toys and Games in Sweden | Jun 2018
- Traditional Toys and Games in Switzerland | Jun 2018
- Traditional Toys and Games in Taiwan | Jun 2018
- Traditional Toys and Games in Thailand | Jun 2018
- Traditional Toys and Games in the Netherlands | Jun 2018
- Traditional Toys and Games in the Philippines | Jun 2018
- Traditional Toys and Games in the United Kingdom | Jun 2018
- Traditional Toys and Games in the US | Jun 2018
- Traditional Toys and Games in Turkey | Jun 2018
- Traditional Toys and Games in Ukraine | Jun 2018
Company Reports
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro Inc in Toys and Games | Aug 2018
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2018
- Mattel Inc in Toys and Games | Aug 2018
- Nintendo Co Ltd in Toys and Games | Oct 2018
- Spin Master Corp in Toys and Games | Nov 2015