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Country Report

Traditional Toys and Games in

Traditional Toys and Games in the United Arab Emirates

14 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic turbulence leads to a slowdown for the category

Traditional toys and games declined in value terms in 2017. With the United Arab Emirates passing through some tough economic times, many consumers limited their spending in the category.

Empowerment drives demand

Besides construction leading growth among all traditional toys and games, other categories such as remote control toys and action figures and accessories still witnessed minor value growth. Due to their empowering and entertaining nature, children still showed great interest in such toys.

Plush toys face a rough time

With technology becoming more popular among children, interests continue to change, a situation that led the plush toys category to witness the fastest value decline in 2017. This situation is not expected to change in the future, unless innovation drives a breakthrough in the category.

COMPETITIVE LANDSCAPE

Mattel continues to lead sales of traditional toys and games

The company’s long-standing presence in the country and diversified product portfolio in many toys and games categories maintained its value share and position. Its Barbie brand remained popular as it is still considered to be a classic “must have”, representing international fashion.

LEGO Group shapes the construction category

LEGO Group continued to develop its position in the United Arab Emirates among children from all backgrounds and ethnicities. With all the recent mega-projects built in the country, starting from Legoland Dubai to Legoland waterpark, the equity of the brand increased massively among parents and children in the country.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Traditional Toys and Games in United Arab Emirates?
What are the major companies United Arab Emirates?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Traditional Toys and Games in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Economic turbulence leads to a slowdown for the category

Empowerment drives demand

Plush toys face a rough time

COMPETITIVE LANDSCAPE

Mattel continues to lead sales of traditional toys and games

LEGO Group shapes the construction category

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Toys and Games in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Toys and games growth follows logical pattern

Technology drives demand

A shake-up at the top for players

Non-grocery specialists leads distribution, followed by hypermarkets

Toys and games is set to get back on track in future

MARKET DATA

Table 13 Sales of Toys and Games by Category: Value 2012-2017
Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Megatrends

Country Report

Traditional Toys and Games in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic turbulence leads to a slowdown for the category

Empowerment drives demand

Plush toys face a rough time

COMPETITIVE LANDSCAPE

Mattel continues to lead sales of traditional toys and games

LEGO Group shapes the construction category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Traditional Toys and Games in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Economic turbulence leads to a slowdown for the category

Empowerment drives demand

Plush toys face a rough time

COMPETITIVE LANDSCAPE

Mattel continues to lead sales of traditional toys and games

LEGO Group shapes the construction category

CATEGORY DATA

Toys and Games in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Toys and games growth follows logical pattern

Technology drives demand

A shake-up at the top for players

Non-grocery specialists leads distribution, followed by hypermarkets

Toys and games is set to get back on track in future

MARKET DATA

SOURCES

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