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Overview:
Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Traditional Toys and Games in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Traditional Toys and Games in United Arab Emirates?
- Which are the leading brands in Traditional Toys and Games in United Arab Emirates?
- How are products distributed in Traditional Toys and Games in United Arab Emirates?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in United Arab Emirates?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Traditional Toys and Games in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Parents invest in construction, and arts and crafts to entertain children during home seclusion
Mattel leads, while LEGO Group develops its position and boosts sales
E-commerce drives growth as consumers appreciate the safer form of retailing
RECOVERY AND OPPORTUNITIES
Values sales remain steady, driven by scientific/educational products
The popularity of gadgets and phone apps impact sales
New licences and LEGO partnerships drive growth in traditional toys
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025
Toys and Games in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2015-2020
Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources