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Country Report

Traditional Toys and Games in

Traditional Toys and Games in the United Arab Emirates

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Parents invest in construction, and arts and crafts to entertain children during home seclusion

In 2020, sales of traditional toys and games grew by 2%, compared to a decline of 4% in 2019. However, this marginal growth was impacted by store closures during several months of the year.

Mattel leads, while LEGO Group develops its position and boosts sales

Mattel continued to lead sales of traditional toys and games in 2020. The company's long-standing presence in the country and diversified product portfolio in many toys and games categories helped it to maintain its value share and position.

E-commerce drives growth as consumers appreciate the safer form of retailing

A strong increase in e-commerce sales was seen in 2020, with the closure of physical stores leading to consumers migrating to the online channel. In addition, even once stores were open, many consumers wanted to avoid public locations, and therefore, they continued to use e-commerce as a safer form of retailing.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Traditional Toys and Games in United Arab Emirates?
What are the major companies United Arab Emirates?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Traditional Toys and Games in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Parents invest in construction, and arts and crafts to entertain children during home seclusion

Mattel leads, while LEGO Group develops its position and boosts sales

E-commerce drives growth as consumers appreciate the safer form of retailing

RECOVERY AND OPPORTUNITIES

Values sales remain steady, driven by scientific/educational products

The popularity of gadgets and phone apps impact sales

New licences and LEGO partnerships drive growth in traditional toys

CATEGORY DATA

Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Toys and Games in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

Table 10 Sales of Toys and Games by Category: Value 2015-2020
Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

Megatrends

Country Report

Traditional Toys and Games in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Parents invest in construction, and arts and crafts to entertain children during home seclusion

Mattel leads, while LEGO Group develops its position and boosts sales

E-commerce drives growth as consumers appreciate the safer form of retailing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Traditional Toys and Games in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Parents invest in construction, and arts and crafts to entertain children during home seclusion

Mattel leads, while LEGO Group develops its position and boosts sales

E-commerce drives growth as consumers appreciate the safer form of retailing

RECOVERY AND OPPORTUNITIES

Values sales remain steady, driven by scientific/educational products

The popularity of gadgets and phone apps impact sales

New licences and LEGO partnerships drive growth in traditional toys

CATEGORY DATA

Toys and Games in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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