Both longstanding businesses and start-ups are placing a premium on advancing ideas such as sustainability, diversity, and inclusion. The first prototype Lego brick produced from recycled plastic that passed LEGO's rigorous specifications was unveiled in June 2022.
E-commerce is expected to continue expanding as a distribution channel within traditional games and toys, as an increasing number of local consumers become more familiar and comfortable with making these purchases online. The pandemic accelerated the shift towards digital engagement, with consumers using the internet for working and studying in addition to socialising, entertainment and shopping.
Scientific/educational is set to record further solid value growth (at constant 2022 prices) over the forecast period. Television shows and films have become increasingly important for this category.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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