Traditional toys and games is expected to stabilise over the forecast period with growth in categories such as scientific/educational, model vehicles, action figures and accessories, and decline in categories such as outdoor and sports toys, ride-on vehicles and dress up and role play. Demographics are not helping to drive sales as the population of children is only expected to slightly increase over the forecast period.
Whilst parents are keen to limit the time spent on digital devices, and encourage children to spend time outdoors doing other activities, traditional toys and toys are being integrated with a digital interface. Children are often inspired to purchase a toy which they have seen on their favourite Netflix/Disney movie/show or on social media.
Traditional toys and games are becoming increasingly interesting to adults due to the retro designs that take them back to their childhoods. They are often collectibles, such as plush, model vehicles or action figures, associated with their favourite movies.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional Toys and Games industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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