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Country Report

Tobacco in Mexico

| Pages: 74

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Smoking prevalence continues to drop

In 2003, the Mexican government started to focus on reducing smoking prevalence by banning the advertising of tobacco products in the mass media (television, radio, cinemas, billboards and most of the press). One year later, it published Ley para la Protección de No Fumadores en el Distrito Federal (Law to Protect Non-Smokers in Mexico City). The law banned smoking in public places in Mexico City to protect non-smokers from second-hand smoke. Subsequently, several changes to tobacco legislation and tax increases have come into effect, supported by education programmes. As a result, smoking prevalence rates in Mexico have dropped, leading to a decline in retail volume sales across tobacco.

Government focuses on the illicit trade

As a result of the recent tax rise, which came into effect at the beginning of 2011, the illicit trade in cigarettes saw an important increase. This development concerned manufacturers and the government. Illicit brands generally arrive from India, China, Vietnam and Paraguay. Illicit cigarettes are 3-4-times cheaper than legal brands, which encourages low-income consumers to switch to the illicit trade. In 2012, the government carried out several confiscations of illicit cigarettes. The biggest action concerned the confiscation of around 83 million cigarettes by the customs officers of Mazatlán, Sinaloa. It is expected that the government will continue fighting the illicit trade and introduce technology-based controls to reduce the prevalence of illicit tobacco by making it easier to identify illegal production and counterfeit products.

Philip Morris International Inc leads tobacco in Mexico

Philip Morris International Inc, through its Mexican distributor Cigarros La Tabacalera Mexicana SA de CV (CIGATAM), dominates cigarettes. Ranked second 15 years ago, the company has continued to consolidate leadership of cigarettes through the review period. Its strategy is based on the consolidation of premium, mid-priced and economy brands, through its leading brands, Marlboro, Benson & Hedges and Delicados. Marlboro alone accounted for more than one half of retail volume sales of cigarettes in 2012. Philip Morris has a significant corporate social responsibility programme in Mexico, and it engages in a number of philanthropic activities throughout the country. During the forecast period, Philip Morris (CIGATAM) is expected to remain the leading player.

Smokeless tobacco is unavailable in 2012

Dominated in 2011 by the Kayak brand (US-style moist snuff), smokeless tobacco was absent from the market in 2012, due to import licence issues. Smokeless tobacco is a very small category and it is not very familiar to Mexican consumers. So, even if Kayak returns to the market in 2013, once its licence to import is approved, its sales are expected to remain low through the forecast period and the category could disappear in the medium to long term.

Retail volume sales are expected to continue to decline in the forecast period

While no new tax increases were announced in the beginning of 2013, it is highly probable that once the government finds better ways to control the illicit trade it will approve higher taxes. The World Health Organization (WHO) has recommended that a fixed 75% of the retail selling price of cigarettes should be the benchmark for tobacco taxation for every country. In Mexico, the average is 57% (after VAT, value-added tax).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Tobacco in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Mexico?
  • What are the major brands in Mexico?
  • Which sector of the tobacco products market is the largest by value sales in Mexico?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Mexico?
  • Which sector is the most heavily taxed in Mexico?
  • Which companies dominate in the total tobacco market in Mexico in terms of market share?
  • What is the distribution channel split for the tobacco products market in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

Smoking prevalence continues to drop

Government focuses on the illicit trade

Philip Morris International Inc leads tobacco in Mexico

Smokeless tobacco is unavailable in 2012

Retail volume sales are expected to continue to decline in the forecast period

OPERATING ENVIRONMENT

Legislative overview/ FCTC ratification

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2007-2012
  • Table 2 Number of Smokers by Gender 2007-2012

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2007-2012 (Excluding handmade cigars)
  • Table 5 Taxation and Duty Levies 2007-2012 (Only handmade cigars)

Average cigarette pack price breakdown

  • Table 6 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2007-2012
  • Table 9 Sales of Tobacco by Category: Value 2007-2012
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 11 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Mexico - Company Profiles

British American Tobacco Plc in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Plc: Key Facts
  • Summary 4 British American Tobacco Mexico SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Mexico SA de CV: Competitive Position 2012

Cigarros La Tabacalera Mexicana SA de CV (CIGATAM) in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Cigarros La Tabacalera Mexicana SA de CV (CIGATAM): Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Cigarros La Tabacalera Mexicana SA de CV (CIGATAM): Competitive Position 2012

Nueva Distabac SA de CV in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nueva Distabac SA de CV: Key Facts
  • Summary 9 Nueva Matacapan Tabacos SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Nueva Matacapan Tabacos SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 11 Nueva Matacapan Tabacos SA de CV: Competitive Position 2012

Puros Santa Clara SA de CV in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Puros Santa Clara SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Puros Santa Clara SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 Puros Santa Clara SA de CV: Competitive Position 2012

Cigarettes in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 16 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 27 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 28 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 30 Cigarettes Brand Shares 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 32 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Mexico - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 17 Cigars New Products Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2007-2012
  • Table 47 Sales of Cigars by Category: Value 2007-2012
  • Table 48 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 56 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 57 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Mexico - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Smokeless Tobacco by Category: Volume 2007-2012
  • Table 62 Sales of Smokeless Tobacco by Category: Value 2007-2012
  • Table 63 Sales of Smokeless Tobacco by Category: % Volume Growth 2007-2011
  • Table 64 Sales of Smokeless Tobacco by Category: % Value Growth 2007-2011
  • Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2008-2012
  • Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2009-2012
  • Table 67 Distribution of Smokless Tobacco by Format: % Volume 2007-2012
  • Table 68 Forecast Sales of Smokeless Tobacco by Category: Volume 2012-2017
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: Value 2012-2017
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2012-2017

Smoking Tobacco in Mexico - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 18 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 73 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 74 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 75 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 76 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 77 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 78 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 79 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 80 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 81 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 83 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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