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Country Report

Mexico Flag Tobacco in Mexico

| Pages: 73

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Smoking prevalence contraction continues impacting tobacco

In 2014 there were no changes in terms of the regulation of the tobacco industry. Nevertheless, the smoking prevalence again showed a decrease. Since 2006, there has been a negative trend in smoking prevalence as the result of anti-tobacco legislation activities, which included limitations on tobacco advertisement and smoking bans in public places. These actions, as well as the increase in prices, resulted in smokers reducing the amount of tobacco they consume and reduced the number of new smokers.

Tobacco companies rely on innovation to grow due to restrictive regulatory environment

Innovations and value-added formats drive growth in the cigarettes category. In a very restrictive regulative environment, tobacco companies continue developing new proposals to increase their category share, adding value to consumers. Examples include flavour-changing options with capsules beyond menthol flavour, such as mojito and daiquiri; value-added formats, such as premium brands with long cigarettes and 18 sticks; brands with additive-free tobaccos in the premium segment; as well as after-taste reduction options.

British American Tobacco gains share for a second consecutive year

Philip Morris CIGATAM Productos y Servicios continued leading cigarettes in 2014 due to its strong portfolio in the premium- and low-priced segments. It owns Marlboro, a brand that itself represents half of cigarette volume sales. Ranking second, but also with a very important presence, is British American Tobacco covering different price bands, and with special strength in the mid-priced segment due to its Pall Mall XL brand. Japan Tobacco International Mexico entered in 2012 with the launch of Winston, which continues to hold a marginal share.

The convenience channel continues to be the main battlefield for consumer preferences

The main distribution channel for cigarettes is independent small grocers. Nevertheless, the convenience channel remains the most strategic channel to build tobacco brands. In 2014, convenience stores continued gaining relevance in the country due to their ongoing geographical expansion, and in the case of leading chains, the wide range of services they offer to attract consumers beyond selling food, tobacco and beverages. For tobacco companies, convenience stores remain the most strategic channel due to the larger display areas that these stores designate for cigarettes and the more organised environment to execute marketing strategies when compared with the highly fragmented traditional channel.

Retail volume sales are expected to continue declining

Cigarettes, cigars and smoking tobacco are predicted to continue to trend downwards in volume terms over the forecast period, as more smokers either reduce their intake or quit the habit as a result of declining social acceptance, increasing prices and anti-smoking public health campaigns. In 2014, there was no legislation banning flavoured or requiring plain packaging, although this could be a possible step from the government in the next few years.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Mexico for free:

The Tobacco in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Mexico?
  • What are the major brands in Mexico?
  • Which sector of the tobacco products market is the largest by value sales in Mexico?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Mexico?
  • Which sector is the most heavily taxed in Mexico?
  • Which companies dominate in the total tobacco market in Mexico in terms of market share?
  • What is the distribution channel split for the tobacco products market in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

Smoking prevalence contraction continues impacting tobacco

Tobacco companies rely on innovation to grow due to restrictive regulatory environment

British American Tobacco gains share for a second consecutive year

The convenience channel continues to be the main battlefield for consumer preferences

Retail volume sales are expected to continue declining

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low Ignition Propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes.

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2009-2014 (Excluding handmade cigars)
  • Table 5 Taxation and Duty Levies 2009-2014 (Only for handmade cigars)

Average cigarette pack price breakdown

  • Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Tobacco in Mexico - Company Profiles

British American Tobacco Plc in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 British American Tobacco Plc: Key Facts
  • Summary 5 British American Tobacco Plc : Operational Indicators

PRODUCTION

  • Summary 6 British American Tobacco Plc : Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 British American Tobacco Plc : Competitive Position 2014

Lieb International SA de CV in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Lieb International SA de CV: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Lieb International SA de CV: Competitive Position 2014

Philip Morris CIGATAM Productos y Servicios S de RL de CV in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Philip Morris CIGATAM Productos y Servicios S de RL de CV: Key Facts
  • Summary 11 Philip Morris CIGATAM Productos y Servicios S de RL de CV: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Philip Morris CIGATAM Productos y Servicios S de RL de CV: Competitive Position 2014

Cigarettes in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

  • Chart 1 Cigarettes shelf at a convenience store

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Mexico - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

  • Chart 2 Cigars on display at a tobacco specialist

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in Mexico - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smokeless Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smokeless Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smokeless Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smokeless Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Smokeless Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of Smokeless Tobacco: % Volume 2011-2014
  • Table 66 Distribution of Smokless Tobacco by Format: % Volume 2009-2014
  • Table 67 Forecast Sales of Smokeless Tobacco by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Smokeless Tobacco by Category: Value 2014-2019
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in Mexico - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 71 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 72 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 73 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 75 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 76 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 77 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 78 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 79 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 80 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 82 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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