print

Country Report

Malaysia Flag Tobacco in Malaysia

| Pages: 51

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Consumer health consciousness impacts cigarettes

The government’s ongoing healthy living and anti-smoking campaigns raised consumers’ health consciousness in 2012. This adversely affected the largest tobacco category, cigarettes, which registered an overall decline in retail volume sales. A shift from high tar to lower tar cigarettes was also increasingly apparent during 2012, with high tar cigarettes seeing retail volume decrease while low and ultra low tar cigarettes posted increases.

Illicit cigarette volume sales decline in 2012

Taxation remained constant in 2012, with the government deciding not to raise cigarette taxes. The latest increase was in 2010. Illicit cigarette volume sales fell in 2012; British American Tobacco (Malaysia) Berhad reported that illicit cigarettes accounted for around one third of total volume sales. However, the illicit trade remains a concern for manufacturers, as the company’s research means that 3-out-of-10 packs sold are illegal products. At the end of 2012, the Malaysian government proposed to fine consumers who were found in possession of illicit cigarettes. However, the public and key industry players did not welcome this move as it was difficult to implement the measure, while legal and illicit cigarettes have the same packaging in Malaysia.

Manufacturers seek ways to renew consumers’ interest

Following the success of Marlboro Ice Blast in 2011, manufacturers introduced numerous innovations for menthol capsule filters in 2012. The leading player, British American Tobacco (Malaysia) Berhad, revised and relaunched Dunhill Switch in 2012. This helped the brand to significantly increase its retail volume share. Pall Mall Mint (BAT) and Mild Seven Mint (JT Tobacco International Tobacco (M) Sdn Bhd), which featured menthol capsule filters, were also launched in 2012. Recognising the increasing image consciousness of consumers, Philip Morris (Malaysia) Sdn Bhd released the innovative Marlboro Advance, which emits less smoke due to possibly the world’s first recessed filter. Another move to sustain competitiveness concerned the relaunch of packaging, which was carried out by Pall Mall and Mild Seven.

Slight shifts in distribution are visible

Hotels/restaurants/bars continued to account for the highest retail volume share in cigarettes, while tobacco specialists dominated cigars and smoking tobacco in 2012. Nonetheless, shifts in distribution were observed. The heightened consumer demand for convenience was the key driver of such shifts. For instance, convenience stores registered a gradual increase in retail volume share in cigarettes and smoking tobacco, due to a comprehensive range and 24-hour opening, 7-days a week. This allowed consumers to shop at their convenience. On the other hand, a reliance on professional advice, coupled with a comprehensive range, saw tobacco specialists remain dominant in cigars, in particular.

Tobacco expects some improvement in the forecast period

Over the forecast period, tobacco as a whole is expected to show some improvement. However, hikes in retail volume sales are unlikely, given the government’s anti-smoking push. With the government proposing new anti-smoking measures at the end of 2012, more smokers are likely to quit the habit; especially as health consciousness has heightened since the end of the review period. The implementation of any tax increase in the forecast period will also adversely impact the performance of tobacco, particularly cigarettes. Some consumers will be encouraged to shift back to illicit cigarettes, which represent a cheaper alternative to legal cigarettes. The trade-up from RYO tobacco to cigarettes for reasons of convenience is also likely to be more pronounced as consumers’ disposable incomes are expected to improve.

Samples (FAQs about samples):

doc_pdf.png Sample Tobacco Market Research Report

doc_excel_table.png Sample Tobacco Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tobacco in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Malaysia?
  • What are the major brands in Malaysia?
  • Which sector of the tobacco products market is the largest by value sales in Malaysia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Malaysia?
  • Which sector is the most heavily taxed in Malaysia?
  • Which companies dominate in the total tobacco market in Malaysia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumer health consciousness impacts cigarettes

Illicit cigarette volume sales decline in 2012

Manufacturers seek ways to renew consumers’ interest

Slight shifts in distribution are visible

Tobacco expects some improvement in the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Cigarettes Taxation and Duty Levies 2007-2012
  • Table 3 Cigars and Cigarillos Taxation and Duty Levies 2007-2012
  • Table 4 Smoking Tobacco Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2007-2012
  • Table 9 Sales of Tobacco by Category: Value 2007-2012
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 11 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in Malaysia - Company Profiles

British American Tobacco (Malaysia) Berhad in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco (Malaysia) Berhad: Key Facts
  • Summary 4 British American Tobacco (Malaysia) Berhad: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco (Malaysia) Berhad: Competitive Position 2012

JT International Tobacco (M) Sdn Bhd in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JT International Tobacco (M) Sdn Bhd: Key Facts
  • Summary 7 JT International Tobacco (M) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 JT International Tobacco (M) Sdn Bhd: Competitive Position 2012

Philip Morris (Malaysia) Sdn Bhd in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris (Malaysia) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris (Malaysia) Sdn Bhd: Competitive Position 2012

Cigarettes in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 11 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 27 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 28 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 30 Cigarettes Brand Shares 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 32 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Malaysia - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2007-2012
  • Table 47 Sales of Cigars by Category: Value 2007-2012
  • Table 48 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 56 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 57 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Malaysia - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

PROSPECTS

Smoking Tobacco in Malaysia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 62 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 65 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 66 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 67 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 68 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 69 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here