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Country Report

Malaysia Flag Tobacco in Malaysia

| Pages: 49

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Tobacco records mixed performance

In 2013, a 14% increase in excise duty boosted cigarettes current value sales but adversely affected volume growth. The government’s continued push of anti-smoking campaigns coupled with rising consumer health consciousness also contributed to the fall in cigarettes volume sales during 2013. On the other hand, cigars recorded positive volume and current value growth in 2013 as consumers traded up to this variant as a form of status symbol. Smoking tobacco also benefitted from targeting low income and rural consumers, who were seeking cheaper alternatives to cigarettes.

Ministry of Health implements series of new regulations from 2014

Besides the hike in excise duty during 2013, the Ministry of Health launched a series of new regulations starting from 1 January 2014 in a bid to deter consumers from smoking. Firstly, tar content was lowered from 18mg to 15mg while nicotine content was reduced from 1.5% to 1.3%. Secondly, pictorial graphic warnings were enlarged from 40% to 50% of the front of cigarette packs, with six new pictorial graphic warnings being included. Thirdly, the Ministry of Health specified its definition of public places to include the whole of an air-conditioned building, its five-foot perimeter and areas covered by the permanent roof linked to the main building. As these measures were to be implemented on 1 January 2014, their impact was yet to be seen at the time of writing.

British American Tobacco (Malaysia) leaves competitors behind

British American Tobacco (Malaysia) recorded the strongest increase in volume share to consolidate its leadership in cigarettes during 2013. Investments in product innovations and revamped packaging were key movements by the player in 2013. This also saw Dunhill significantly increasing its volume share during 2013 via two new launches. Other key cigarette players, including JT International Tobacco (Malaysia), also invested in revamping brand packaging to reinforce their positioning in the area.

Retailing of tobacco becomes more dynamic

Hotels/restaurants/bars, the leading distribution channel for cigarettes, lost ground in 2013 due to the ban in smoking in air-conditioned places. This in turn benefitted the performance of convenience stores and independent grocers as the wide distribution network of these channels eased consumer accessibility. 24/7 opening hours for convenience stores also attracted consumers as they can shop at any time at their convenience. On the other hand, tobacco specialists remained the leading distribution channel for cigars and smoking tobacco owing to their comprehensive product portfolio. Consumers, particularly new cigar smokers, were also reliant on advice and recommendations from tobacco specialists.

Tobacco to continue mixed movements

Tobacco is expected to continue recording a mixed performance over the forecast period. Cigarettes are projected to lose ground owing to the government’s continued push of anti-smoking campaigns and rising consumer health consciousness. On the other hand, more consumers will seek to trade up to cigars as a form of status symbol, especially with the projected improvement in economic conditions over the forecast period. Smoking tobacco will also sustain its positive performance in volume and constant value terms as products in this area remain a cheaper alternative to cigarettes for low income consumers.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tobacco in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Malaysia?
  • What are the major brands in Malaysia?
  • Which sector of the tobacco products market is the largest by value sales in Malaysia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Malaysia?
  • Which sector is the most heavily taxed in Malaysia?
  • Which companies dominate in the total tobacco market in Malaysia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Malaysia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tobacco records mixed performance

Ministry of Health implements series of new regulations from 2014

British American Tobacco (Malaysia) leaves competitors behind

Retailing of tobacco becomes more dynamic

Tobacco to continue mixed movements

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2008-2013
  • Table 8 Sales of Tobacco by Category: Value 2008-2013
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 10 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Tobacco in Malaysia - Company Profiles

British American Tobacco (Malaysia) Berhad in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco (Malaysia) Bhd: Key Facts
  • Summary 4 British American Tobacco (Malaysia) Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco (Malaysia) Bhd: Competitive Position 2013

JT International Tobacco (M) Sdn Bhd in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 JT International Tobacco (M) Sdn Bhd: Key Facts
  • Summary 7 JT International Tobacco (M) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 JT International Tobacco (M) Sdn Bhd: Competitive Position 2013

Philip Morris (Malaysia) Sdn Bhd in Tobacco (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Philip Morris (Malaysia) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris (Malaysia) Sdn Bhd: Competitive Position 2013

Cigarettes in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 11 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 12 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 16 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 23 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 24 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 40 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Malaysia - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2008-2013
  • Table 46 Sales of Cigars by Category: Value 2008-2013
  • Table 47 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 48 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 55 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 56 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in Malaysia - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

PROSPECTS

Smoking Tobacco in Malaysia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 61 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 68 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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