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Country Report

USA Flag Tobacco in the US

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Cigarette value sales continue to climb despite tumbling volume

Over the course of the past decade, tobacco usage in the US has declined substantially. Anti-smoking campaigns and increased regulation aimed at restricting the legal smoking environment have turned public opinion against tobacco usage and cigarettes—the predominant form of tobacco consumed in the US—has been most affected by these efforts. Volume sales have declined annually for the past ten years, although in spite of the hostile environment, major tobacco companies have managed to maintain value growth through two major strategies. First, cigarette prices have been raised for all by each of the so-called ‘big three” Philip Morris USA, RJ Reynolds, and Lorillard. Second, new products which cater to budget as well as quality minded consumers have been introduced in an effort to drive value growth.

Smokeless tobacco resumes aggressive growth

Major tobacco companies have begun investing their efforts in developing ‘alternative’ and ‘emerging’ forms of tobacco in order to stimulate growth in the industry. The bulk of these endeavours have focused on smokeless tobacco, with some interesting examples including Camel Orbs, Marlboro Sticks and Camel Strips. However, Swedish-style snus has been far and away the most successful growth category. While largely unknown to US consumers in 2005, the category has since achieved significant volume growth with each passing year in an industry which is becoming increasingly hostile to tobacco use on a daily basis. Snus has benefited from being an effective source of nicotine for tobacco users and from the perception that snus use is less harmful than smoking cigarettes.

Looming changes to tax regulation threatens smoking tobacco

In 2009, US President Barack Obama signed a bill raising cigarette taxes and, in an effort to discourage users from simply switching their preferred method of tobacco use, the tax was extended to RYO (roll-your-own) tobacco and cigarillos. This created an opportunity for pipe tobacco manufacturers, which was quickly exploited though relabeling and then selling RYO tobacco as pipe tobacco at low prices. Consequently, volume and value sales for pipe tobacco exploded while sales of RYO tobacco declined dramatically towards the end of the review period. This trend slowed down in 2013 as legislators became aware of this activity and are now working to ensure that pipe tobacco which can be used as rolling tobacco attracts equivalent levels of taxation.

Health and beauty specialist retailers chain CVS pledges to stop distributing tobacco

In a major public relations manoeuvre, US health and beauty retail giant CVS announced plans to cease tobacco distribution in February 2014, citing the health concerns associated with tobacco use. Although CVS comprises a major distribution channel for tobacco in its own right, these measures are not expected to have much effect on top-line tobacco use as consumers are likely to move to other distribution channels. However, the company’s actions may spur other health and beauty specialist retailers to follow suit in terms of ceasing to stock tobacco.

External threats to the tobacco industry continue to mount

The US tobacco industry as defined by Euromonitor International is witnessing the rise of several products which could potentially threaten sales in the tobacco market. E-cigarettes, for instance, are becoming increasingly popular in various flavours due to their supposed health advantages and their convenience. In addition, marijuana use is steadily becoming legal in more places in the US, mainly for medical use, although in some cases it is becoming legal in all cases. Finally, the trend towards smoking alcohol received national media attention during 2013 as this method of alcohol intake promises “no calories, no carbs, and no impurities”.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Tobacco in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in USA?
  • What are the major brands in USA?
  • Which sector of the tobacco products market is the largest by value sales in USA?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in USA?
  • Which sector is the most heavily taxed in USA?
  • Which companies dominate in the total tobacco market in USA in terms of market share?
  • What is the distribution channel split for the tobacco products market in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Cigarette value sales continue to climb despite tumbling volume

Smokeless tobacco resumes aggressive growth

Looming changes to tax regulation threatens smoking tobacco

Health and beauty specialist retailers chain CVS pledges to stop distributing tobacco

External threats to the tobacco industry continue to mount

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

FDA considers menthol ban

Outlook

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarettes 2009-2013
  • Table 7 Trade Statistics – Tobacco Leaf 2008-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 8 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 9 Sales of Tobacco by Category: Volume 2008-2013
  • Table 10 Sales of Tobacco by Category: Value 2008-2013
  • Table 11 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 12 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 13 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in the US - Company Profiles

Lorillard Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Lorillard Tobacco Co: Key Facts
  • Summary 4 Lorillard Tobacco Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Lorillard Tobacco Co: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Lorillard Tobacco Co: Competitive Position 2013

Philip Morris USA Inc in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris USA Inc: Key Facts
  • Summary 8 Philip Morris USA Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris USA Inc: Competitive Position 2013

RJ Reynolds Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 RJ Reynolds Tobacco Co: Key Facts
  • Summary 11 RJ Reynolds Tobacco Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 RJ Reynolds Tobacco Co: Competitive Position 2013

Cigarettes in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Flavour threads

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 17 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 24 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 25 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 29 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 30 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 31 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 32 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 33 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 42 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in the US - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Cigars by Category: Volume 2008-2013
  • Table 48 Sales of Cigars by Category: Value 2008-2013
  • Table 49 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 53 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 54 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 55 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 56 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 57 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 58 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in the US - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Smokeless Tobacco by Category: Volume 2008-2013
  • Table 63 Sales of Smokeless Tobacco by Category: Value 2008-2013
  • Table 64 Sales of Smokeless Tobacco by Category: % Volume Growth 2008-2013
  • Table 65 Sales of Smokeless Tobacco by Category: % Value Growth 2008-2013
  • Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2009-2013
  • Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2009-2012
  • Table 68 Distribution of Smokless Tobacco by Format: % Volume 2008-2013
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: Volume 2013-2018
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: Value 2013-2018
  • Table 71 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2013-2018
  • Table 72 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2013-2018

Smoking Tobacco in the US - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 74 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 75 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 76 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 77 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 78 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 79 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 80 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 81 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 82 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 83 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 84 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 85 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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