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Country Report

USA Flag Tobacco in the US

| Pages: 95

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Cigarette value sales growth slows in response to declining volume sales

The consumption of cigarettes, the dominant form of tobacco use in the US, continues its downward trajectory. Contributing to these declines are the steady efforts of anti-smoking organisations and health campaigns, increased regulation, especially at the state or local level, greater competition and consistently growing prices. Price increases are in part due to higher taxes, but have also been regularly implemented by cigarette manufacturers to turn a profit in light of dramatically falling volume sales. However, this strategy has also driven a greater number of consumers to less expensive economy-priced brands or to the use of alternative tobacco products and vapour devices. As a result, cigarette value sales growth has slowed considerably and value sales even declined in 2013 for the first time in over a decade.

Vapour devices flourish in the US, more than doubling value sales again in 2014

Retail value sales of vapour devices have doubled each year since 2008, when the products came to market. Their nascence, coupled with perceived safety and limited regulation relative to traditional cigarettes, have allowed vapour devices such staggering growth. While cig-a-likes have long dominated vapour devices, the recent proliferation of tank system devices in 2013 and 2014 has encroached on cig-a-likes’ share of vapour devices and is expected to represent a majority of vapour device value sales in 2015. Tank systems, while less representative of traditional cigarettes in look, appeal to consumers as the vapour created is more reminiscent of cigarette smoke.

Reynolds American Inc to bolster its competitive position through the acquisition of Lorillard Inc

In mid-2014, Reynolds American announced that it had reached an agreement to acquire Lorillard in a cash and stock transaction valued at US$27.4 billion. This transaction, which is expected to be completed in the first half of 2015, will add Newport, the second bestselling brand of cigarettes in the US, to the Reynolds American portfolio, which already includes such iconic brands as Camel and Pall Mall. To avoid potential antitrust issues and more readily gain approval from the Federal Trade Commission (FTC), Reynolds American is likely to divest several brands, including Winston, Kool and Salem, to Imperial Tobacco Group Plc. These transactions are expected to significantly close the competitive gaps between Altria, the leading manufacturer of tobacco products in the US, and Reynolds American, as well as solidify Imperial Tobacco’s third place position.

CVS Health halts the sale of tobacco products while discounters reinforce supplies

In September 2014, the major health and beauty specialist retailer CVS Health discontinued the sale of all tobacco products in an unprecedented move. CVS, the second largest chain of parapharmacies/drugstores in the US, cited the inconsistency in its commitment to personal wellbeing and the sale of tobacco products, which are detrimental to health. Though unlikely in the near future, other leading drugstore chains like Walgreens and Rite Aid have received significant pressure to follow CVS’s example and discontinue the sale of tobacco. On the other hand, discount retailers continue to account for a greater portion of tobacco sales since chains like Family Dollar and Dollar General began stocking the products in late-2012. Forecourt retailers and convenience stores, however, continue to account for the majority of tobacco sales in the US.

E-cigs support the tobacco market

Total tobacco products are expected to grow by 16% over the forecast period in constant value terms, with vapour devices underpinning 74% of this growth. While vapour devices performed incredibly over the review period, its value sales in 2014 made up a mere 3% of total tobacco value sales. By 2019, however, vapour device value sales are expected increase more than five-fold to represent 16% of total tobacco value sales, making it the driving force in an otherwise mature industry.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Tobacco in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in USA?
  • What are the major brands in USA?
  • Which sector of the tobacco products market is the largest by value sales in USA?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in USA?
  • Which sector is the most heavily taxed in USA?
  • Which companies dominate in the total tobacco market in USA in terms of market share?
  • What is the distribution channel split for the tobacco products market in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Cigarette value sales growth slows in response to declining volume sales

Vapour devices flourish in the US, more than doubling value sales again in 2014

Reynolds American Inc to bolster its competitive position through the acquisition of Lorillard Inc

CVS Health halts the sale of tobacco products while discounters reinforce supplies

E-cigs support the tobacco market

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

FDA Considers Menthol Ban

Outlook

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 5 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2009-2014
  • Table 8 Sales of Tobacco by Category: Value 2009-2014
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Tobacco in the US - Company Profiles

Lorillard Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Lorillard Tobacco Co: Key Facts
  • Summary 5 Lorillard Tobacco Co: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Lorillard Tobacco Co: Competitive Position 2014

Philip Morris USA Inc in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris USA Inc: Key Facts
  • Summary 8 Philip Morris USA Inc: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris USA Inc: Competitive Position 2014

RJ Reynolds Tobacco Co in Tobacco (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 RJ Reynolds Tobacco Co: Key Facts
  • Summary 11 RJ Reynolds Tobacco Co: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 RJ Reynolds Tobacco Co: Competitive Position 2014

Cigarettes in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 13 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 14 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in the US - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2009-2014
  • Table 46 Sales of Cigars by Category: Value 2009-2014
  • Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 55 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in the US - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 16 Smokeless Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smokeless Tobacco by Category: Volume 2009-2014
  • Table 61 Sales of Smokeless Tobacco by Category: Value 2009-2014
  • Table 62 Sales of Smokeless Tobacco by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Smokeless Tobacco by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Smokeless Tobacco: % Volume 2010-2014
  • Table 65 LBN Brand Shares of Smokeless Tobacco: % Volume 2011-2014
  • Table 66 Distribution of Smokless Tobacco by Format: % Volume 2009-2014
  • Table 67 Forecast Sales of Smokeless Tobacco by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Smokeless Tobacco by Category: Value 2014-2019
  • Table 69 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Smokeless Tobacco by Category: % Value Growth 2014-2019

Smoking Tobacco in the US - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 17 Smoking Tobacco: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 71 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 72 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 73 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 75 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 76 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 77 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
  • Table 78 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
  • Table 79 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 80 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 82 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in the US - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 18 Vapour Products: New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 84 Number of Adult Vapers 2010-2014
  • Table 85 Sales of Vapour Devices by Category: Value 2009-2014
  • Table 86 Sales of Vapour Devices by Category: % Value Growth 2009-2014
  • Table 87 GBN Brand Rankings (GBO)/NBO of Disposable Cig-a-likes 2014
  • Table 88 GBN Brand Rankings (GBO)/NBO of Rechargeable Cig-a-likes (including Nicotine Cartridges) 2014
  • Table 89 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
  • Table 90 Forecast Sales of Vapour Devices by Category: Value 2014-2019
  • Table 91 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Brand Ranking
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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