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Country Report

Czech Republic Flag Tobacco in the Czech Republic

| Pages: 57

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Premiumisation in a trading down market

While the Czech economy remained in recession in 2012, the strong desire of Czech smokers for premium products was present, leading to an above-average performance of premium products. Czech tobacco consumers traded down during 2009-2011, moving particularly from mid-priced cigarettes to economy cigarettes, while many consumers abandoned economy cigarettes and switched to RYO tobacco where the label “Premium RYO tobacco” quickly became very important.

Illicit trade sees a slight decrease in 2012

Cigarettes and smoking tobacco are smuggled into the country mainly through Ukraine and Poland. Domestic (but mostly run by foreigners) illegal workshops also have a negative impact on overall official retail volume sales. In addition, the Czech Republic is no longer solely a transit country for smuggling cigarettes from Eastern to Western Europe but also a target market. The decrease of illicit trade in 2012 was partially the result of closing several illegal domestic cigarette production plants as well as destroying an underground tunnel on the Slovak-Ukrainian border which used a small railway cargo train to smuggle cigarettes across the border.

Smoking tobacco and cigars gain further popularity

In the face of continued rising prices of cigarettes and thrifty consumer behaviour, smoking tobacco had a price advantage over cigarettes. An increasing number of smokers are turning towards make-your-own (MYO) or roll-your-own (RYO) smoking products. The higher consumption of cigars resulted in a wider range of products in the marketplace and lower prices.

Philip Morris dominates tobacco in the Czech Republic

Philip Morris CR continued to lead cigarettes in the Czech Republic in 2012 despite losing share throughout the review period. The company offers some of the leading cigarette brands in the Czech Republic for example Philip Morris, Chesterfield and Marlboro. The company’s top three brands had a combined volume share of 30% in 2012. Philip Morris is considered a price setter in the Czech market and therefore other players wait for it to adjust its prices before reacting accordingly.

Higher excise taxes expected in 2014

Increases in taxation took place in January 2012 while further excise tax increase is expected in 2014 due to the deadline for the implementation of European policy on minimum levels of consumption tax. The Czech koruna might depreciate against Euro (i.e. due to elections held in late 2013) making it worth purchasing cigarettes abroad. Whether exchange rate plays a role or not forestalling is expected to take place in 2014. If there is a new increase in tax on tobacco products there will be an attempt to turn high levels of illicit trade into purchases of legal products. The price increase was CZK2-4 per pack in 2012. A further increase of CZK5-6 is expected to take place by 2015.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Tobacco in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Czech Republic?
  • What are the major brands in Czech Republic?
  • Which sector of the tobacco products market is the largest by value sales in Czech Republic?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Czech Republic?
  • Which sector is the most heavily taxed in Czech Republic?
  • Which companies dominate in the total tobacco market in Czech Republic in terms of market share?
  • What is the distribution channel split for the tobacco products market in Czech Republic?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Premiumisation in a trading down market

Illicit trade sees a slight decrease in 2012

Smoking tobacco and cigars gain further popularity

Philip Morris dominates tobacco in the Czech Republic

Higher excise taxes expected in 2014

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation:

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Smoking in public places

Low Ignition Propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies – Cigarettes 2007-2012
  • Table 3 Taxation and Duty Levies – Cigars and cigarillos 2007-2012
  • Table 4 Taxation and Duty Levies – Smoking tobacco 2007-2012

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 6 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 7 Sales of Tobacco by Category: Volume 2007-2012
  • Table 8 Sales of Tobacco by Category: Value 2007-2012
  • Table 9 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 10 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 11 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Tobacco in the Czech Republic - Company Profiles

British American Tobacco CR sro in Tobacco (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco CR sro: Key Facts
  • Summary 4 British American Tobacco CR sro: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco CR sro: Competitive Position 2012

Imperial Tobacco CR sro in Tobacco (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco CR sro: Key Facts
  • Summary 7 Imperial Tobacco CR sro: Operational Indicators*

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Imperial Tobacco CR sro: Competitive Position 2012

Mostex Import-Export sro in Tobacco (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Mostex Import-Export sro: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Mostex Import-Export sro: Competitive Position 2012

Philip Morris CR as in Tobacco (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Philip Morris CR as: Key Facts
  • Summary 12 Philip Morris CR as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Philip Morris CR as: Production Statistics 2011

COMPETITIVE POSITIONING

  • Summary 14 Philip Morris CR as: Competitive Position 2012

Cigarettes in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 16 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 15 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 26 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 27 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 28 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 29 Cigarettes Brand Shares 2009-2012
  • Table 30 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 31 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in the Czech Republic - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 17 Cigars - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Cigars by Category: Volume 2007-2012
  • Table 46 Sales of Cigars by Category: Value 2007-2012
  • Table 47 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 48 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 53 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 54 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 55 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 56 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in the Czech Republic - Category Analysis

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Smoking Tobacco in the Czech Republic - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 18 Smoking tobacco - New Product Launches

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 64 NBO Company Shares of RYO Tobacco: % Volume 2008-2012
  • Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 68 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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