Tobacco in Indonesia

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Indonesia?
  • Which are the leading brands in Tobacco in Indonesia?
  • How are products distributed in Tobacco in Indonesia?
  • Which category is the most heavily taxed in Indonesia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Indonesia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Tobacco in Indonesia

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
Table 1 Number of Adult Smokers by Gender 2017-2022
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Indonesia

KEY DATA FINDINGS

Despite an increase in excise tax smoking prevalence continues to rise
Players launch more affordable variants and smaller pack sizes to ensure cigarettes remain affordable to a wide audience
HM Sampoerna takes advantage of lower excise tax categories to gain market share
Impact of increases in excise tax likely to be short lived
New product development and innovations should spark interest, while local production is set to expand
Street vendors continue to dominate sales but e-commerce see the most promising growth
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

Cigars, Cigarillos and Smoking Tobacco in Indonesia

KEY DATA FINDINGS

Cigars and cigarillos sees strong growth thanks to a loyal consumer base and the return of foreign tourists
Fine cut tobacco consumers expanded beyond older rural consumers throughout the pandemic
Fine cut tobacco players look to reinvent fine cut tobacco for a new audience
Cigars and cigarillos set to benefit from uptick in economic activities
Expansion of retail e-commerce could play a key role in determining the competitive landscape
Affordability and wider distribution set to influence market demand
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 49 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 50 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Indonesia

KEY DATA FINDINGS

Smokeless tobacco remains a negligible category while e-vapour products sees soaring popularity
RELX helping to fuel the dynamic growth of closed vaping systems
HM Sampoerna opens Indonesia manufacturing plant in 2022 for its heated tobacco products
E-vapour products set to continue on strong growth path but the threat of tighter regulation remains
Closed vaping systems set to be the most dynamic category over the forecast period
Heated tobacco products gaining attention as HM Sampoerna launches new products
Table 55 Number of Adult Vapers 2017-2022
Table 56 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 57 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 58 Sales of Heated Tobacco: Volume 2017-2022
Table 59 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 60 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 61 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 62 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 63 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 65 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 66 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 67 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 68 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 69 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 70 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 71 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
Table 73 Distribution of Heated Tobacco by Format: % Volume 2017-2022
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 76 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 78 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 79 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 80 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 81 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 82 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 83 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
  • Cigarettes (Illicit+Legal)
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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