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Country Report

Indonesia Flag Tobacco in Indonesia

| Pages: 65

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Volume growth stays healthy despite the unfavourable economic situation

Total tobacco consumption in Indonesia continued to increase in 2014 despite the unfavourable economic situation, with rising prices of basic necessities due to increases in the regional minimum wage, industrial electricity tariffs, liquefied petroleum gas (LPG) and the domestic fuel price. The respectable volume growth of tobacco during 2014 was driven by several factors, such as the expanding adult population, manufacturers’ efforts to promote their products more aggressively in innovative ways, and the shift from hand-rolled cigarettes to machine-made cigarettes. In addition, the major players added new brands to their portfolios in 2014, thus further boosting the overall volume growth of tobacco.

Government regulation at a national and regional level slightly affects growth

Despite remaining healthy, the 2014 volume growth was a marginal slowdown compared with the previous year. During 2014 the Indonesian government introduced a ban on smoking in public places, and several regions in the country came up with regional regulations (Perda) to ban the advertising of tobacco products in the mass media. Furthermore, starting in June 2014, all tobacco companies were required to comply with the government regulation that requires pictorial warnings on the harmful impact of smoking on each cigarette pack. Products which were distributed without both written and pictorial warnings had to be withdrawn from the market.

Gudang Garam continues to lead, despite seeing stronger competition from HM Sampoerna

Tobacco in Indonesia was considered concentrated over the review period, with three players accounting for a combined two-thirds volume share in 2014. A local company, Gudang Garam, retained its leading position, but continued to witness stronger competition from the second player, HM Sampoerna. Launching a new variant in April 2014, Dji Sam Soe Magnum Blue, HM Sampoerna focused on the performance of its machine-made kretek (SKM) brands. The company indeed continued to present a considerable threat to the leading player through its established distribution network and solid tie-ups with various retail vendors around the Indonesian archipelago.

Traditional grocery retailers continues to lead sales of tobacco

Up to 2014, traditional grocery retailers, which mostly comprise toko kelontongans, remained the most important distribution channel for tobacco in Indonesia. Besides selling tobacco – especially cigarettes – directly to consumers, these outlets also sell products in bulk to traditional street-side kiosks (warungs), as well as street vendors (pedagang asongans). Although the exponential growth of supermarkets, hypermarkets and convenience stores saw them improve in significance as distribution channels for tobacco towards 2014, traditional grocery retailers still held onto the biggest volume share in 2014.

Volume growth to gradually decelerate, partly due to legislation and excise tax hikes

In 2015 the government plans to increase the excise tax on tobacco at least by 10%. This may result in a significant increase in retail prices for tobacco products in the short term. The expected slowing of growth will also be the result of the ban on smoking in public places, the ban on advertisements for tobacco in more regions and anti-smoking campaigns. Nonetheless, volume growth is likely to remain positive annually up to 2019, as the adult population is expected to continue expanding, and major companies are set to continue improving their market shares through various strategies.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Tobacco in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Indonesia?
  • What are the major brands in Indonesia?
  • Which sector of the tobacco products market is the largest by value sales in Indonesia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Indonesia?
  • Which sector is the most heavily taxed in Indonesia?
  • Which companies dominate in the total tobacco market in Indonesia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Indonesia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Volume growth stays healthy despite the unfavourable economic situation

Government regulation at a national and regional level slightly affects growth

Gudang Garam continues to lead, despite seeing stronger competition from HM Sampoerna

Traditional grocery retailers continues to lead sales of tobacco

Volume growth to gradually decelerate, partly due to legislation and excise tax hikes

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Fatwa Haram

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2010-2014
  • Table 2 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

Average cigarette pack price breakdown

  • Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2009-2014
  • Table 6 Sales of Tobacco by Category: Value 2009-2014
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 8 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Tobacco in Indonesia - Company Profiles

Djarum PT in Tobacco (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Djarum PT: Key Facts

PRODUCTION

  • Summary 5 Djarum PT: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 Djarum PT: Competitive Position 2014

Gudang Garam Tbk PT in Tobacco (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Gudang Garam Tbk PT: Key Facts
  • Summary 8 Gudang Garam Tbk PT: Operational Indicators

PRODUCTION

  • Summary 9 Gudang Garam Tbk PT: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 10 Gudang Garam Tbk PT: Competitive Position 2014

HM Sampoerna Tbk PT in Tobacco (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 HM Sampoerna Tbk PT: Key Facts
  • Summary 12 HM Sampoerna Tbk PT: Operational Indicators

PRODUCTION

  • Summary 13 HM Sampoerna Tbk PT: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 14 HM Sampoerna Tbk PT: Competitive Position 2014

Cigarettes in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 15 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 16 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 14 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 18 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 20 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 21 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 22 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 24 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 25 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 27 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 28 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 29 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 37 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 38 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigars in Indonesia - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cigars by Category: Volume 2009-2014
  • Table 44 Sales of Cigars by Category: Value 2009-2014
  • Table 45 Sales of Cigars by Category: % Volume Growth 2009-2014
  • Table 46 Sales of Cigars by Category: % Value Growth 2009-2014
  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
  • Table 49 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
  • Table 50 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
  • Table 51 NBO Company Shares of Cigarillos: % Volume 2010-2014
  • Table 52 LBN Brand Shares of Cigarillos: % Volume 2011-2014
  • Table 53 Distribution of Cigars by Format: % Volume 2009-2014
  • Table 54 Forecast Sales of Cigars by Category: Volume 2014-2019
  • Table 55 Forecast Sales of Cigars by Category: Value 2014-2019
  • Table 56 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
  • Table 57 Forecast Sales of Cigars by Category: % Value Growth 2014-2019

Smokeless Tobacco in Indonesia - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Smoking Tobacco in Indonesia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Smoking Tobacco by Category: Volume 2009-2014
  • Table 59 Sales of Smoking Tobacco by Category: Value 2009-2014
  • Table 60 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
  • Table 61 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
  • Table 62 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
  • Table 63 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
  • Table 64 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
  • Table 65 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
  • Table 66 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
  • Table 67 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 68 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019

Vapour Devices in Indonesia - Category Analysis

HEADLINES

LEGISLATION

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • RYO Cigarettes
    • Vapour Devices
      • Cig-a-likes
        • Disposable cig-a-likes
        • Rechargeable cig-a-likes (including nicotine cartridges)
      • Tank systems
        • Tank system charging and vapourising devices
        • E-liquids
      • Heat-not-burn devices

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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