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Country Report

Indonesia Flag Tobacco in Indonesia

| Pages: 74

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Clove cigarettes continue to drive tobacco

New regulations pressing the tobacco industry are not stopping growth. 2013’s positive growth shows that price increases and bans from the new ruling have had a soft impact on consumption. Whilst cigarettes dominate tobacco, cigars have also shown an increased consumer base over the years. Local manufacturers have the advantage of controlling average unit prices and serving consumers’ preferred product, the clove-blended cigarette, which is the most widely smoked cigarette in the country.

“Lighter” high tar cigarettes’ robust sales growth continues

Amid the new ruling of tobacco finalised at the end of 2012, and an increase in excise tax causing average prices to go up, cigarettes consistently show positive volume and value growth. There is strong growth of ‘lighter’ high tar cigarettes. HM Sampoerna Tbk PT’s ‘mild’ cigarettes, such as Vegas Mild, Trend Mild and U Mild, continue to perform well with double-digit growth. These economy products serve a wide consumer base, supporting growth of the cigarette category. A Mild, which is the company’s leading brand of ‘lighter’ high tar cigarettes, is considered a premium brand and tops volume sales in 2013.

Black packaging in trend for premiumisation

The trend of black packaging continues as more new cigarette products are using sleek black packaging. Well-known products with black packaging include Djarum Black from Djarum PT, Dji Sam Soe Magnum from HM Sampoerna Tbk PT and some of the newly-launched products such as Gudang Garam Signature from Gudang Garam Tbk PT. Besides standing out on store shelves, the colour black gives the products a more expensive look. It is common to see black packaging combined with other colours such as gold and red for a strong and elegant image. With regulations on restrictions of the use of “light” or “mild”, manufacturers are pressed to find other ways to give identification to their products. Lower tar cigarettes use lighter coloured packaging, and green is usually used for menthol cigarettes.

Strict regulations of product promotion

The new regulation PP No.109/2012 on tobacco (finalised in December 2012) is slowly being implemented. Tobacco manufacturers still have time to adapt and make changes based on this new regulation. The government ruling of tobacco in Indonesia includes a restriction and new procedures on how to market, advertise and promote all tobacco products. Advertisements have become limited as prints, television ads, and other forms of advertising are now controlled in terms of size and placement. Free samples, gifts or discounts are prohibited as is the use of tobacco brands or logos with other products or events. Another regulation is the addition of an image and health warnings to cover 40% of the packaging. Manufacturers have until June 2014 to make the required changes.

Elections and world cup to boost sales

Having experienced rising consumption during the election year, and the addition of the world cup being held in the same year as Indonesia’s Presidential election in 2014, major tobacco manufacturers are preparing themselves by increasing production. HM Sampoerna Tbk PT has built new factories, while competitors Gudang Garam Tbk PT and Djarum PT have added manufacturing facilities in order to up production for the rising demand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Tobacco in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Indonesia?
  • What are the major brands in Indonesia?
  • Which sector of the tobacco products market is the largest by value sales in Indonesia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Indonesia?
  • Which sector is the most heavily taxed in Indonesia?
  • Which companies dominate in the total tobacco market in Indonesia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Indonesia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Clove cigarettes continue to drive tobacco

“Lighter” high tar cigarettes’ robust sales growth continues

Black packaging in trend for premiumisation

Strict regulations of product promotion

Elections and world cup to boost sales

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Fatwa Haram

Minimum legal smoking age

Smoking prevalence

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low Ignition Propensity (LIP) regulation

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Summary 2 Taxation Rates on Tobacco Products 2013
  • Summary 3 Excise Rates of Imported Tobacco Products 2013

Average cigarette pack price breakdown

  • Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 5 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 6 Sales of Tobacco by Category: Volume 2008-2013
  • Table 7 Sales of Tobacco by Category: Value 2008-2013
  • Table 8 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 9 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 10 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Tobacco in Indonesia - Company Profiles

Djarum PT in Tobacco (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Djarum PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Djarum PT: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 7 Djarum PT: Competitive Position 2013

Gudang Garam Tbk PT in Tobacco (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Gudang Garam Tbk PT: Key Facts
  • Summary 9 Gudang Garam Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Gudang Garam Tbk PT: Competitive Position 2013

HM Sampoerna Tbk PT in Tobacco (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 HM Sampoerna Tbk PT: Key Facts
  • Summary 12 HM Sampoerna Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 HM Sampoerna Tbk PT: Competitive Position 2013

Taru Martani PT in Tobacco (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Taru Martani PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 15 Taru Martani PT: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 16 Taru Martani PT: Competitive Position 2013

Cigarettes in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 17 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 18 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 14 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 15 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 19 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 22 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 23 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 24 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 27 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 28 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 29 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 30 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 39 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 41 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Indonesia - Category Analysis

HEADLINES

TRENDS

HANDMADE VS MACHINE-MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 19 Cigars: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Cigars by Category: Volume 2008-2013
  • Table 45 Sales of Cigars by Category: Value 2008-2013
  • Table 46 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 47 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 50 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 51 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 52 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 53 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 54 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 55 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in Indonesia - Category Analysis

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

Smoking Tobacco in Indonesia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 59 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 60 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 61 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 62 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 63 NBO Company Shares of RYO Tobacco: % Volume 2009-2013
  • Table 64 LBN Brand Shares of RYO Tobacco: % Volume 2009-2012
  • Table 65 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 66 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 67 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 68 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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