A number of staple foods are predicted to witness retail volume declines in the coming years, regardless of potential inflation-induced value growth. As the impact of the pandemic continues to wane in Canada, foodservices volumes will reflect that separation.
Despite predictions for an overall undynamic performance in retail volume growth terms over the forecast period, organic staple foods still offers some potential to attract consumers interested in foods perceived as less harmful than non-organic options. They also have the specific benefit of being perceived as more sustainable.
Local consumers are becoming increasingly concerned with adopting the most suitable dietary habits in an attempt to avoid ingredients that can potentially have a negative impact on their health. As such, keto, which is a dietary and free from type of health and wellness attribute, is anticipated to see gains in staple foods over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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