In recent years, the demand for lactose free staple foods has been on the rise and shows no signs of slowing down. This trend can be attributed to a growing awareness among consumers about food allergies and intolerances.
Vegan and plant-based products are likely to increase in popularity as more consumers will be interested in pursuing this kind of lifestyle which avoids the consumption of animal products. Much of their dietary choices will be based on growing concern for animal welfare and the environment as well as their desire to ingest less harmful or processed ingredients.
Vegan and plant-based alternatives, as well as specific diets and food that can be tolerated by those who might otherwise not be able to will see rising popularity over the forecast period. Consumers will become increasingly keen to take better care of themselves through the foods that they consume.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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