Over the forecast period, the growth of the health and wellness trend within staples is expected to be closely related to local initiatives, as the government in Singapore continues to push for consumers to adopt healthier eating habits, thereby improving overall health and reducing illnesses for the ageing population.
Vegan and plant-based staple foods are likely to increase in popularity as more consumers become interested in both the environment and animal welfare. This should benefit dietary and free from food.
Specific diets and food that can be tolerated by those who might otherwise not be able to enjoy certain products will see rising popularity in Singapore, as consumers seek to reduce the impact of certain ingredients on their bodies due to intolerance to wheat or dairy, for instance. As such, no allergens, which is a dietary and free from type of health and wellness attribute, is anticipated to record positive sales growth in staple foods over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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