Plant-based meat and seafood substitutes will likely continue to attract the most attention and account for most of the growth in health-positioned stable foods over the forecast period. Meanwhile, gluten free will remain the main health driver for baked goods, breakfast cereals, and pasta.
Vegan, vegetarian and plant-based staple foods are likely to continue increasing in popularity as more consumers become interested in both the environment and animal welfare issues. Health concerns around meat consumption should also help to boost sales going forward, with processed red meat in particular being linked to non-communicable diseases such as cancer and heart disease.
Private label made considerable gains during the review period and this positive development is expected to continue over the forecast period. Like many other packaged food categories, premium-oriented private label ranges such as ICA I Love Eco, ICA Gott Liv (good life), Garant, and Änglamark, have gained in popularity as they have successfully combined quality with reasonable prices.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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