The Thai government and health organisations are collaborating to address the high levels of sodium consumption that exceed recommended limits by the World Health Organization. As part of these efforts, a specific target has been established to reduce salt consumption by 30% in Thailand with the goal of 2025.
Organic staple foods are expected to see further demand over the forecast period, as they are perceived as less harmful than non-organic items. They also have the specific benefit of being more sustainable.
Products which offer functionality or fortification will continue to gain popularity in Thailand, with their consumer base widening beyond those struggling with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, probiotic, which is a fortified/functional type of health and wellness attribute, has significant growth potential in staple foods.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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