At 7.2%, inflation rates reached their highest level in almost 30 years in 2022.
The health and wellness trend is expected to remain strong amongst consumers despite increasing cost of living pressures. Gluten free, considered a type of dietary and free from claim, is expected to see the largest incremental growth in staple foods over 2022-2027, with retail sales expanding by NZD84 million to reach NZD366 million in 2022 constant value terms.
Concerns over the prevalence of certain diseases and demand for products that help consumers get through their hectic daily schedules will be key factors in the future growth of health benefit claims in staple foods. Cardiovascular health, a health benefit claim, is expected to benefit from this, for example.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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