The forecast period is expected to see Switzerland’s twin grocery retailing giants Migros and Coop remain at the forefront of developments in health and wellness staple foods, especially in organic staple foods, where each of these retailers holds a very strong position due to the strong demand among local consumers for their respective private label organic product lines. These organic private label product ranges cover numerous categories of staple foods, including bread, breakfast cereals, processed fruit and vegetables and processed meat, seafood and alternatives and local consumers are already very familiar with the highly favourable combination of high quality and affordable price that these private label products represent.
Consumer interest in all types of vegan and plant-based packaged food is expected to increase over the forecast period as local consumers tend to be very interested in minimising both the environmental and animal welfare impact of their consumer choices. Moreover, the positive health outcomes that flow from reducing meat, egg and dairy consumption that are now being reported by many Swiss people are expected to drive increasing numbers of local consumers to adopt the flexitarian, vegetarian or vegan approaches to eating and this substantial shift towards plant-based nutrition likely to drive a strong performance for vegan staple foods over the forecast period.
The forecast period is set to see the keto diet trend remain popular among a substantial proportion of the Swiss population and this is expected to foster rising demand for keto staple foods. Despite recent warnings from the medical profession and the healthcare industry that following the keto diet could potentially present specific health dangers, including low blood pressure, kidney stones, constipation, nutrient deficiencies and an increased risk of heart disease, the success that many consumers in Switzerland and worldwide have had losing substantial body weight rapidly by eating only fatty foods that are high in protein and avoiding carbohydrates, wherever possible, is likely to continue motivating significant numbers of Swiss consumers to follow the keto diet.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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