It is expected rising health awareness and concerns about environmental sustainability and animal welfare will encourage more people in France to reduce their consumption of meat or stop eating it completely over the forecast period. This should ensure meat free, plant-based, vegan and vegetarian options continue to perform strongly across staple foods.
Gluten free looks set to record the largest absolute increase in current value terms of any health and wellness claim in staple foods over the forecast period, with sales projected to grow by a total of EUR643 million to reach EUR2.3 billion in 2027.
Dairy free is anticipated to record growth within staple foods over the forecast period, as more people in France are adopting vegan and flexitarian diets for health reasons or due to concerns about environmental and animal welfare issues. Interest in this claim will be further strengthened by new launches, marketing activities and the growing availability of different brands and product types via modern and traditional grocery retailers channels.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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