Despite the trend towards home cooking in Poland, the demand for convenience is likely to keep sales of processed meat and alternatives high. This is because many Poles are facing economic hardship, and are seeking affordable and easy to prepare food options.
Vegan, vegetarian and plant-based products are likely to increase in popularity in the forecast period, as more consumers are becoming interested in both the environment and animal welfare, as well as their own health. This should benefit dietary and free from food and drinks.
When it comes to absorbing specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond over-the-counter vitamins and supplements, towards their wider dietary habits. This will lead them to seek out extra functionality from the foods they consume.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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