Legislation is in the pipeline in the United Arab Emirates in accordance with World Health Organization guidance to regulate the marketing of unhealthy food and drinks, while tighter controls on social media advertising are also proposed. It is hoped that by raising awareness and education of the dangers of unhealthy foods, consumers will make healthier choices, which will positively impact the health of the nation.
Dietary and free from foods such as vegan, vegetarian, and plant-based staple foods are set to increase in popularity in the forecast period, as more consumers are becoming interested in their health, and these products are often seen as nutritionally preferable over more traditional products, especially by younger adults. A desire to put fewer harmful traditional ingredients into their body is also expected to boost sales going forward.
In the forecast period, consumers will increasingly be concerned about having the right dietary habits to maintain good health. As they continue to pay closer attention to the health benefits that specific foods can offer, there is also expected to be increasing interest in particular diets.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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