During September 2021, a legislative initiative intended to regulate the use of trans fats in all packaged food and beverages sold in Mexico was presented to the Mexican Congress. This was in response to growing concerns among the authorities and health institutions about the rising incidence of various long-term health conditions associated with the consumption of these controversial types of fats.
The appeal of gluten free staple foods is expected to increase over the forecast period as the range of gluten free options across a range of categories outside of baked goods is set to expand. While gluten free bread is already quite familiar to Mexican consumers, especially those who are committed to reducing the amount of gluten in their diet, the forecast period is set to see a proliferation of gluten free products in categories such as cakes, breakfast cereals, pasta and even rice.
The elevated consumer interest in maintaining a healthy diet in order to maximise long-term health outcomes that emerge strongly at the peak of the COVID-19 pandemic has continued into the post-pandemic era. In particular, many consumers have come to the realisation that maintaining optimal gut health is essential for a strong immune system and a robust metabolism generally and this presents opportunities to increase sales in probiotic staple foods.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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