Good source of vitamins and minerals are expected to be just two of many important health and wellness claims in staple foods over the forecast period, along with rising demand for high protein options. A certain level of recovery in consumer spending will result in growing importance of non-price characteristics in food purchases.
An increasing number of local consumers are expected to turn towards foods that offer fortification or functionality as these products are increasingly seen as options that will boost their metabolism. Habits adopted during the pandemic are expected to continue as Spaniards look to change their diets in an attempt to become or remain healthy.
Spaniards are not only becoming increasingly concerned about adopting the most suitable dietary habits for themselves, but also about animal welfare and the impact of meat-based diets on the environment. As such, meat free, which is a dietary and free from type of health and wellness attribute, is expected to see burgeoning sales growth in the future.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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