Small cooking appliances registered only a very marginal drop in retail volume sales over 2020. Some categories, such as coffee machines and breadmakers, witnessed higher demand during the lockdown, as consumers looked to replicate on-trade consumption experiences in the home.
Coffee machines remains the biggest and highest value category in small cooking appliances in Italy. During lockdown consumers replaced visit to bars and cafés with the use of coffee machines at home.
The success of hard pod coffee machines has enabled De’Longhi to consolidate its leadership of small cooking appliances in Italy. Meanwhile the second- and third-ranked players in hard pod coffee machines, Groupe SEB Italia and Philips, hold the same rankings overall.
The Italian enterprise Bimar has partnered the US company Pantone, which is well-known for its colour systems and products, to create the Bimar Pantone line. The new 8-piece line includes a 3-litre kettle that boils water in 3mins, a toaster with toast clamps/tongs and inox support to heat pastries, a juicer that allows the user to choose the desired juice density, an electric food scale and other small cooking/food preparation appliances.
Small cooking appliances is expected to continue to see positive retail volume growth over the forecast period, driven by coffee machines, breadmakers, light fryers and electric grills as some of the key lockdown trends persist. A second wave of the virus and further restrictions on the operations of foodservice outlets and the mobility of the population in winter 2020-2021 continue to boost sales of coffee machines and breadmakers.
Pod coffee machines (hard pods) is projected to see the highest retail volume CAGR over the forecast period. In addition to the desire or need to replicate bar and café experiences in the home in light of ongoing COVID-19 restrictions, manufacturers of coffee machines continue to leverage Italian consumers’ love of coffee and the beverage’s important place in their daily routines.
Innovation and healthy eating are expected to be key areas of focus in small cooking appliances in the forecast period. Innovation producing products offering greater convenience, with a strong focus on healthy living and design, will be important for manufacturers looking to maintain or grow sales and shares in an increasingly competitive landscape.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Small Cooking Appliances research and analysis database.
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