Coffee machines, particularly hard pods, are expected to continue seeing steady growth over the forecast period, with sales likely to be supported by a range of factors including an increase in disposable income, urbanisation, and growing awareness of the benefits and features of these products. Players operating within coffee machines will likely look to keep the category fresh by introducing new technological improvements for their machines as well as introducing new coffee flavours that can be used with them.
With the focus on healthy living and healthy eating likely to intensify over the forecast period, it is expected that small cooking appliances that support healthy cooking such as light fryers, electric grills and electric steamers will continue to see positive growth. Brands will likely focus on the health claims of their products to help increase their market penetration, with players likely to use the internet, social media platforms and e-commerce to help build awareness and widen their distribution reach.
E-commerce has seen strong growth in small cooking appliances since the start of the pandemic, supported by improving logistics and the promise of quick delivery. Consumers have got into the habit of shopping for a range of products online, with small cooking appliances benefiting from the wider product range available online and the lower prices than are typically seen in traditional store-based retailers.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.See All of Our Definitions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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