Consistent with the wider trend in consumer appliances, the rise observed in the average unit price of filter coffee machines aligns with households’ willingness to pay a premium for perceived higher quality. This is because Sweden is a noted coffee-drinking nation and filter coffee machines have long enjoyed an integral place in Swedish kitchens.
Light fryers accounts for a growing share of volume sales of fryers, and helped to increase volume sales of fryers throughout the review period. However, the prospects for continued volume growth over the forecast period are challenged by the wider multifunctionality trend in appliance development, and the threat this presents in terms of appliance substitution.
The average unit price of hard pod coffee machines fell dramatically for much of the review period, with pricing pressures expected to continue over the forecast period. The fall in the average unit price can be viewed as a by-product of weakening consumer interest and thus volume sales of hard pod coffee machines, but it is also reflective of retailers’ active use of hard pod coffee machines as price promotion tools.
OBH Nordica continued to lead small cooking appliances in retail volume terms in 2018. Its leading position is attributable to its diverse and varied portfolio of small cooking appliances.
The Moccamaster brand in filter coffee machines has succeeded in consolidating its lead in standard coffee machines due to its successful positioning as the “standard” for filter coffee machines. The Moccamaster brand claims to brew perfect cups of coffee; a claim that strongly resonates with the consumer desire for the everyday affordable luxury of high-quality coffee.
Consumers are looking for small cooking appliances which are sleek and stylish, and fit with the modern design of their households. Moccamaster meets this need by offering standard coffee machines with an attractive shape and form; it also added to their appeal by launching its machines in a range of colours, appreciating the household demand for greater choice in terms of colour and thus flexibility in matching with the interior of their homes.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Cooking Appliances in Sweden market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.