Executive Summary

Feb 2019
PROSPECTS
Premiumisation in filter coffee machines

Consistent with the wider trend in consumer appliances, the rise observed in the average unit price of filter coffee machines aligns with households’ willingness to pay a premium for perceived higher quality. This is because Sweden is a noted coffee-drinking nation and filter coffee machines have long enjoyed an integral place in Swedish kitchens.

The prospects for light fryers are challenged by substitution

Light fryers accounts for a growing share of volume sales of fryers, and helped to increase volume sales of fryers throughout the review period. However, the prospects for continued volume growth over the forecast period are challenged by the wider multifunctionality trend in appliance development, and the threat this presents in terms of appliance substitution.

Price competition in hard pod coffee machines

The average unit price of hard pod coffee machines fell dramatically for much of the review period, with pricing pressures expected to continue over the forecast period. The fall in the average unit price can be viewed as a by-product of weakening consumer interest and thus volume sales of hard pod coffee machines, but it is also reflective of retailers’ active use of hard pod coffee machines as price promotion tools.

COMPETITIVE LANDSCAPE
Diversity is key for OBH Nordica

OBH Nordica continued to lead small cooking appliances in retail volume terms in 2018. Its leading position is attributable to its diverse and varied portfolio of small cooking appliances.

Moccamaster Nordic consolidates its lead in standard coffee machines

The Moccamaster brand in filter coffee machines has succeeded in consolidating its lead in standard coffee machines due to its successful positioning as the “standard” for filter coffee machines. The Moccamaster brand claims to brew perfect cups of coffee; a claim that strongly resonates with the consumer desire for the everyday affordable luxury of high-quality coffee.

The demand for stylish appliances

Consumers are looking for small cooking appliances which are sleek and stylish, and fit with the modern design of their households. Moccamaster meets this need by offering standard coffee machines with an attractive shape and form; it also added to their appeal by launching its machines in a range of colours, appreciating the household demand for greater choice in terms of colour and thus flexibility in matching with the interior of their homes.

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Small Cooking Appliances in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Small Cooking Appliances in Sweden?
  • What are the major brands in Sweden?
  • What is the percentage share for hard and soft coffee pod machines?
  • Are freestanding hobs driving growth in Sweden?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Small Cooking Appliances in Sweden - Category analysis

HEADLINES

PROSPECTS

Premiumisation in filter coffee machines
The prospects for light fryers are challenged by substitution
Price competition in hard pod coffee machines

COMPETITIVE LANDSCAPE

Diversity is key for OBH Nordica
Moccamaster Nordic consolidates its lead in standard coffee machines
The demand for stylish appliances

CATEGORY DATA

Table 1 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Sweden - Industry Overview

EXECUTIVE SUMMARY

Shrinking living space reduces volumes but increases unit prices
Concerted approach to push connected appliances
A mix of domestic and global brands
Customer clubs may be the way forward
A slowdown in volume growth is expected in major appliances

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources