Small Cooking Appliances in Thailand

PROSPECTS

Thai consumers look for pod coffee machines for household consumption

Even though there is an expanding number of coffee shops in Thailand, many consumers believe that brewing and drinking coffee at home is calm and relaxing. Moreover, it can be cost-effective to purchase coffee pods or beans in bulk.

Consumers have the choice of an array of coffee makers

Due to the switch of consumers’ preferences towards fresh coffee, manufacturers are launching a variety of coffee machines to brew coffee, such as moka pots, coffee drippers, siphon coffee makers, pod coffee machines and programmable coffee machines, depending on consumers’ budgets and favourite coffee type. Many consumers, especially the working population, are likely to pick pod coffee machines as they do not have to deal with messy grounds and can conveniently obtain their daily coffee.

Demand for kettles ascends steadily due to its common function

The need for electric kettles has risen along with the consumption of instant and semi-instant food and drinks in Thailand, such as instant noodles, instant rice porridge, frozen food, etc. This is in line with the greater number of convenience stores and frozen food shops such as 7-Eleven, FamilyMart and CP Freshmart, enabling office workers and urban people to prepare meals quickly.

COMPETITIVE LANDSCAPE

Sharp maintains its leading position in rice cookers

Rice is served with every meal since it is a staple food for Thais. On most occasions, Thai people have fried rice with other dishes as well.

Competition stagnates in deep fat fryers due to declining popularity

Demand for deep fat fryers in Thailand is slowing down as the deep-frying cooking method is uncommon among Thai consumers. Basic Thai cooking techniques include normal stir-frying with a little oil, boiling, grilling and roasting.

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