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Country Report

Small Cooking Appliances in

Small Cooking Appliances in Thailand

36 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pod coffee machines enjoys the fastest volume growth

The popularity and ready availability of barista coffee in Thailand, such as Starbucks, drove demand for espresso coffee among consumers. Thai consumers drank barista-style coffee more often and became more sophisticated about different types of coffee too.

Demand for light fryers remains minimal due to lower-priced substitute products

Volume sales of light fryers in Thailand remained negligible due to the higher unit price of light fryers which have limited use for only a few fried dishes. Although light fryers are considered to be health-related appliances, some Thai consumers consider this product a gimmick not worth the high price.

COMPETITIVE LANDSCAPE

Sharp is top performer in small cooking appliances

In 2017, Sharp Thai City Co Ltd led sales of small cooking appliances, ranking first in rice cookers and kettles. Sharp offers numerous models of rice cookers ranging from low to high end; from single feature to multiple features including warming, steaming, baking as well as slow cooking etc.

Small cooking appliances remains fragmented

Since the entry level for this category is low and does not require high technology or special product expertise, many small players are present in different categories in the country. Only Sharp Thai City and Philips Electronics posted double-digit volume share in 2017; while more than 30 players offered small cooking appliances in Thailand.

Producers of premium products increasingly target high-income consumers

On the other hand, more premium brands with higher unit prices such as Bosch and Severin are usually available in leading department stores such as Paragon, Central and The Mall Group department stores and kitchen specialist retailers such as Verasu and wemall.com.

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Small Cooking Appliances Sample Report Small Cooking Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Small Cooking Appliances in Thailand?
What are the major brands in Thailand?
What is the percentage share for hard and soft coffee pod machines?
Are freestanding hobs driving growth in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Small Cooking Appliances in Thailand - Category analysis

HEADLINES

PROSPECTS

Pod coffee machines enjoys the fastest volume growth

Demand for light fryers remains minimal due to lower-priced substitute products

COMPETITIVE LANDSCAPE

Sharp is top performer in small cooking appliances

Small cooking appliances remains fragmented

Producers of premium products increasingly target high-income consumers

CATEGORY DATA

Table 1 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 2 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Thailand - Industry Overview

EXECUTIVE SUMMARY

Domestic economic growth supports strong demand for consumer appliances

Retail price rises in 2017 but volume growth stays similar to 2016

No change in position among top five players

Store-based retailing retains popularity but internet can facilitate sales

Strong volume growth expected for consumer appliances over the forecast period

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 14 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 18 Sales of Consumer Appliances by Category: Value 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 25 Sales of Small Appliances by Category: Volume 2012-2017
Table 26 Sales of Small Appliances by Category: Value 2012-2017
Table 27 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 30 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 31 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 32 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 33 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 34 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Small Cooking Appliances in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pod coffee machines enjoys the fastest volume growth

Demand for light fryers remains minimal due to lower-priced substitute products

COMPETITIVE LANDSCAPE

Sharp is top performer in small cooking appliances

Small cooking appliances remains fragmented

Producers of premium products increasingly target high-income consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Small Cooking Appliances in Thailand - Category analysis

HEADLINES

PROSPECTS

Pod coffee machines enjoys the fastest volume growth

Demand for light fryers remains minimal due to lower-priced substitute products

COMPETITIVE LANDSCAPE

Sharp is top performer in small cooking appliances

Small cooking appliances remains fragmented

Producers of premium products increasingly target high-income consumers

CATEGORY DATA

Consumer Appliances in Thailand - Industry Overview

EXECUTIVE SUMMARY

Domestic economic growth supports strong demand for consumer appliances

Retail price rises in 2017 but volume growth stays similar to 2016

No change in position among top five players

Store-based retailing retains popularity but internet can facilitate sales

Strong volume growth expected for consumer appliances over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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