Executive Summary

Feb 2019
PROSPECTS
Popularity of compatible pods boding well for growth in pod coffee machines

The popularity of pod coffee machines continues to grow in South Africa with consumers being drawn to the efficacy of these machines as well as the superior quality coffee that they can deliver almost instantaneously. Pod coffee machines that offer entry level formats but which can deliver premium pod offerings are boding well for the category’s performance.

Electricity outages expected to continue over the forecast period

Small cooking appliances are impacted by interruptions in the electricity supply. Often, small cooking appliances malfunction because of unforeseen interruptions in the electricity supply.

Private label products often of an inferior quality, but affordability supports their growth

The presence and introduction of various private label ranges within small cooking appliances is becoming more evident as players continue to compete for share. Private label alternatives are often available at lower prices.

COMPETITIVE LANDSCAPE
Local players Home of Living Brands and Nu-World Holdings maintain their lead

Home of Living Brands maintained its lead in several categories of small cooking appliances with its wide product portfolio proving beneficial. The company holds a significant share in categories including standard coffee machines under the De’Longhi brand, electric grills with the well-known George Foreman range, entry level ranges from Salton in electric steamers and kettles with its leading brand Pineware.

Local preferences being filtered into pod machine offerings

With regard to South African coffee preferences, it has been observed that consumers prefer coffee that is not as strong as in other markets. Espressto, a leading local player has managed to modify its product offering to cater to local needs by introducing various pod offerings with varying flavour strengths.

Internet retailing on the rise, but traditional channels remain main point of purchase

It is evident that store-based retailers continue to dominate sales of small cooking appliances. This can be attributed to consumers preferring to physically see and inspect a product before making their final purchasing decision.

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Small Cooking Appliances in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Small Cooking Appliances in South Africa?
  • What are the major brands in South Africa?
  • What is the percentage share for hard and soft coffee pod machines?
  • Are freestanding hobs driving growth in South Africa?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Small Cooking Appliances in South Africa - Category analysis

HEADLINES

PROSPECTS

Popularity of compatible pods boding well for growth in pod coffee machines
Electricity outages expected to continue over the forecast period
Private label products often of an inferior quality, but affordability supports their growth

COMPETITIVE LANDSCAPE

Local players Home of Living Brands and Nu-World Holdings maintain their lead
Local preferences being filtered into pod machine offerings
Internet retailing on the rise, but traditional channels remain main point of purchase

CATEGORY DATA

Table 1 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumers demanding value-added appliances at competitive prices
Energy efficiency, water usage and product size remain key considerations
Competition remains fierce as both local and international players hold strong shares
Store-based retailing remains dominant but online purchases on the rise
Increased innovation expected to help overcome threats to future performance

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources