The popularity of pod coffee machines continues to grow in South Africa with consumers being drawn to the efficacy of these machines as well as the superior quality coffee that they can deliver almost instantaneously. Pod coffee machines that offer entry level formats but which can deliver premium pod offerings are boding well for the category’s performance.
Small cooking appliances are impacted by interruptions in the electricity supply. Often, small cooking appliances malfunction because of unforeseen interruptions in the electricity supply.
The presence and introduction of various private label ranges within small cooking appliances is becoming more evident as players continue to compete for share. Private label alternatives are often available at lower prices.
Home of Living Brands maintained its lead in several categories of small cooking appliances with its wide product portfolio proving beneficial. The company holds a significant share in categories including standard coffee machines under the De’Longhi brand, electric grills with the well-known George Foreman range, entry level ranges from Salton in electric steamers and kettles with its leading brand Pineware.
With regard to South African coffee preferences, it has been observed that consumers prefer coffee that is not as strong as in other markets. Espressto, a leading local player has managed to modify its product offering to cater to local needs by introducing various pod offerings with varying flavour strengths.
It is evident that store-based retailers continue to dominate sales of small cooking appliances. This can be attributed to consumers preferring to physically see and inspect a product before making their final purchasing decision.
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This industry report originates from Passport, our Consumer Appliances market research database.