Small cooking appliances is set to continue recording positive growth over the forecast period, largely driven by frequent home cooking. Preparing meals and cooking from scratch will remain a relevant trend in South Africa in the coming years as awareness around health and wellness continues to impact most local households, thereby boosting demand for small cooking appliances including light fryers, rice cookers, and slow cookers.
Light fryers is predicted to record further dynamic double-digit retail volume growth in South Africa over the forecast period. There is still much opportunity for growth as the category continues to attract new buyers.
The use of social media platforms will continue to present growth potential for small cooking appliances in South Africa. An increasing number of brands are developing social media marketing strategies, including the use of popular social media influencers to gain consumers’ attention.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See All of Our DefinitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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