Certain trends have remained from the time of the pandemic, including the home-cooking trend and a preference for healthier diets. Within this, consumers are able to guarantee the nutritional value of their food and also save money compared to eating out.
Despite various brands appearing in the category, when it comes to small cooking appliances, Vietnamese consumers prefer branded and reputed products. The efforts of local brands such as Sunhouse and Kangaroo are being noticed and supported by loyal local consumers, as they believe such products offer value for money and are suitable for Vietnamese recipes.
Since there are many options for small cooking appliances, consumers tend to prefer the online channel so they may browse and take their time to consider which items to buy. The expansion of large e-commerce platforms such as Lazada and Shopee also enables consumers buy products directly from global vendors, therefore the choices are even wider.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.See All of Our Definitions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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