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Learn moreJan 2021
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Small cooking appliances saw retail volumes and current value sales decline heavily in 2020 from the effects of the COVID-19 outbreak. What little demand there was for small cooking appliances was not always able to be met, as the lockdown implemented throughout Morocco stopped goods from being transported between cities for several months.
Many Moroccan consumers experienced financial hardship in 2020, and purchases of food preparation appliances were forgotten or postponed due to reduced personal budgets. Fears surrounding the spread of COVID-19 also made consumers reluctant to visit stores.
In response to the much lower levels of disposable income among Moroccan consumers in 2020, many small cooking appliance brands introduced large discounts in order to prevent their sales volumes from dropping further. Discounts of up to 30% became common.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Cooking Appliances in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.