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Country Report

Small Cooking Appliances in

Small Cooking Appliances in Egypt

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Small cooking appliances grow in popularity in 2017

The potential for purchasing small cooking appliances has risen due to increasingly hectic lifestyles and the growing number of women in the workforce. Small cooking appliances are essential to more Egyptians, as they have less time in the kitchen, but also because they are increasingly aware of healthier eating habits and different cooking methods.

Electric steamers benefits from growing awareness of healthy cooking methods

Consumers are increasingly aware of the benefits of healthy cooking on themselves and their families. Increasing exposure to marketing and advertising campaigns and social media has provided consumers with new ways to improve their eating habits and general lifestyles.

Small cooking appliances is expected to grow over the forecast period

Retail volume sales are expected to grow over the forecast period, although the rate of growth is likely to depend on improvements in the economic and political situation. Consumer demand is likely to grow due to significant ongoing trends, such as hectic lifestyles, more women in the workforce and higher awareness of healthier eating and cooking methods.

COMPETITIVE LANDSCAPE

De’Longhi is the long-time leader

De’Longhi remained the leading player in small cooking appliances in 2017. The company’s Kenwood and De’Longhi brands, which ranked first and second overall, maintain a strong retail presence and enjoy high consumer recognition in Egypt.

Small cooking appliances lacks major marketing and advertising campaigns

Despite some activity on social media and via other channels, the level of advertising and promotion among brands is relatively low in small cooking appliances. This was a major factor behind the category’s relative stability in terms of company shares and rankings towards the end of the review period.

Consumers prefer specialist retailers when buying small cooking appliances

There is a strong, and growing, presence of small cooking appliances in almost all electronics and appliance specialist retailers. These appliances, in all or most models, are clearly displayed in their stores.

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Small Cooking Appliances Sample Report Small Cooking Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Small Cooking Appliances in Egypt?
What are the major brands in Egypt?
What is the percentage share for hard and soft coffee pod machines?
Are freestanding hobs driving growth in Egypt?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Small Cooking Appliances in Egypt - Category analysis

HEADLINES

PROSPECTS

Small cooking appliances grow in popularity in 2017

Electric steamers benefits from growing awareness of healthy cooking methods

Small cooking appliances is expected to grow over the forecast period

COMPETITIVE LANDSCAPE

De’Longhi is the long-time leader

Small cooking appliances lacks major marketing and advertising campaigns

Consumers prefer specialist retailers when buying small cooking appliances

CATEGORY DATA

Table 1 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 2 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 6 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 7 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 8 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 9 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt’s economic problems affect industry growth

Manufacturers adapt their strategies to the market situation

Large brands exert more control over consumer appliances

Internet retailing gains traction

Economic instability is set to slow recovery in the forecast period

MARKET INDICATORS

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 13 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 16 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 17 Sales of Consumer Appliances by Category: Value 2012-2017
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 24 Sales of Small Appliances by Category: Volume 2012-2017
Table 25 Sales of Small Appliances by Category: Value 2012-2017
Table 26 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 27 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 29 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 30 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 32 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 33 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 42 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 43 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Small Cooking Appliances in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Small cooking appliances grow in popularity in 2017

Electric steamers benefits from growing awareness of healthy cooking methods

Small cooking appliances is expected to grow over the forecast period

COMPETITIVE LANDSCAPE

De’Longhi is the long-time leader

Small cooking appliances lacks major marketing and advertising campaigns

Consumers prefer specialist retailers when buying small cooking appliances

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Small Cooking Appliances in Egypt - Category analysis

HEADLINES

PROSPECTS

Small cooking appliances grow in popularity in 2017

Electric steamers benefits from growing awareness of healthy cooking methods

Small cooking appliances is expected to grow over the forecast period

COMPETITIVE LANDSCAPE

De’Longhi is the long-time leader

Small cooking appliances lacks major marketing and advertising campaigns

Consumers prefer specialist retailers when buying small cooking appliances

CATEGORY DATA

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt’s economic problems affect industry growth

Manufacturers adapt their strategies to the market situation

Large brands exert more control over consumer appliances

Internet retailing gains traction

Economic instability is set to slow recovery in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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