Small Cooking Appliances in Egypt

PROSPECTS

Busy lifestyles increase demand

Egyptian women have become busier and therefore do not spend as much time in the kitchen as they traditionally once did, which is why the existence of small cooking appliances is considered a great relief and time saving for them. These products are greatly used throughout the year due to several factors, including the emergence of the media and new cooking shows, which educate Egyptian consumers on all types of foods, especially healthier ways of preparing them.

Hard pods records highest retail volume growth

Hard pod coffee machines recorded the highest retail volume growth overall in 2018, benefitting from the increasing demand for Nespresso. Since Egyptian consumers started enjoying different types of coffee, hard pod coffee machines have provided them with a rich tasting coffee in different flavours, while saving their time and effort in preparing it.

Small cooking appliances to record stable retail volume growth

COMPETITIVE LANDSCAPE

De’Longhi retains leadership of small cooking appliances in 2018

De’Longhi retained its leadership of small cooking appliances, mostly due to its hold over coffee machines. It is a well-known company for its two brands, Kenwood and De’Longhi.

Electronics and appliance specialist retailers lead distribution

Electronics and appliance specialist retailers led small cooking appliances in distribution in 2018. Local consumers prefer to check small cooking appliances online sites of electronics and appliance specialist retailers to compare brands, models, and prices but then visit a physical store to make a purchase.

Average unit price of small cooking appliances stagnates in 2018

The average unit price of small cooking appliances stagnated in 2018 mainly due to coffee machines, which declined in unit price. In Egypt, this appliance is purchased by a certain segment of consumers who appreciate the taste of machine coffee as well as their capability of affording a machine that allows them to do this.

Files are delivered directly into your account within a few minutes of purchase.