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Country Report

Small Cooking Appliances in

Small Cooking Appliances in Egypt

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Economic shock of COVID-19 leads consumers to restrict their discretionary spending

Retail volume sales of small cooking appliances declined for the first time in six years during 2020. Prior to the onset of COVID-19, accelerating consumer lifestyles, particularly increased female labour force participation, had helped to drive modest growth in retail volume sales of small cooking appliances, in spite of a difficult economic environment.

Pandemic hits coffee machines particularly hard, as they are perceived as a luxury item by most local consumers

Retail volume sales of coffee machines plunged by a quarter during 2020, in spite of the disruption of the foodservice channel and the fact that many people were working at home during the year. This reflects the severe blow that the pandemic dealt to consumer confidence in Egypt, which in particular undermined demand for consumer appliances that are perceived to be luxuries.

Leader De’Longhi SPA hit by weak demand for coffee machines and increased price competition

While Italian manufacturer De’Longhi retains its leadership in small cooking appliances, it continued to lose retail volume share during 2020. Its Kenwood and De’Longhi brands are particularly strong in coffee machines, demand for which was very weak during the year.

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Small Cooking Appliances Sample Report Small Cooking Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Small Cooking Appliances in Egypt?
What are the major brands in Egypt?
What is the percentage share for hard and soft coffee pod machines?
Are freestanding hobs driving growth in Egypt?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Small Cooking Appliances in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 leads consumers to restrict their discretionary spending

Pandemic hits coffee machines particularly hard, as they are perceived as a luxury item by most local consumers

Leader De’Longhi SPA hit by weak demand for coffee machines and increased price competition

RECOVERY AND OPPORTUNITIES

Weak recovery in prospect, as consumer spending is likely to remain constrained

Heightened consumer interest in health and wellness will drive demand growth for electric grills, steamers, light fryers and rice cookers

E-commerce will move towards the mainstream

CATEGORY DATA

Table 1 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 2 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Small Cooking Appliances in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Economic shock of COVID-19 leads consumers to restrict their discretionary spending

Pandemic hits coffee machines particularly hard, as they are perceived as a luxury item by most local consumers

Leader De’Longhi SPA hit by weak demand for coffee machines and increased price competition

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Small Cooking Appliances in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 leads consumers to restrict their discretionary spending

Pandemic hits coffee machines particularly hard, as they are perceived as a luxury item by most local consumers

Leader De’Longhi SPA hit by weak demand for coffee machines and increased price competition

RECOVERY AND OPPORTUNITIES

Weak recovery in prospect, as consumer spending is likely to remain constrained

Heightened consumer interest in health and wellness will drive demand growth for electric grills, steamers, light fryers and rice cookers

E-commerce will move towards the mainstream

CATEGORY DATA

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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