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Learn moreFeb 2019
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Appliances with multiple functions or capabilities continued to experience strong growth in 2018. The success of multi-cookers is an example of the consumer trend towards multifunctional products.
Deep fat fryers and electric grills continued to be negatively affected by the shift towards healthier eating habits. Despite this trend not being new in Australia, the review period witnessed the trend intensifying in small cooking appliances with no signs of stopping.
Wesfarmers and Woolworths continued to gain retail volume share through their private label ranges of small cooking appliances. Continuing to compete with lower price points, Wesfarmers and Woolworths also focus on selling appliances of good quality with premium features and fashionable designs.
Despite minor declines in retail volume share in small cooking appliances, Breville Group maintained its leadership, ahead of GUD Holdings, which remained in second position. Breville had a very positive year in espresso coffee machines due the highly regarded functionalities of its coffee machines, as well as the consumer trend towards a more manual coffee-making experience at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Small Cooking Appliances industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Cooking Appliances in Australia market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.