Following a notable upturn in demand in 2020 as a direct result of the pandemic-induced home seclusion trend, retail volume growth of small cooking appliances is set to remain positive but marginally slower in 2021 by comparison. Nevertheless, above average growth rates continue to be posted by espresso coffee machines, driven by the strong coffee culture in Australia and the further time spent at home as consumers continue to observe social distancing and remote working measures.
Healthy eating trends continue to gain momentum in Australia as consumers have become used to regularly preparing and cooking their own meals at home since the pandemic. This trend continues to drive up demand for light fryers, which is set to continue to record the most dynamic growth rates in 2021.
Breville Group Ltd is set to retain its leadership of small cooking appliances in 2021, with the player at some distance in terms of retail volume share from its nearest competitor GUD Holdings. Breville continues to record positive growth within the category, offering a diverse portfolio ranging from breadmakers and electric grills to standard coffee machines and pod coffee machines, while it invests in expanding its distribution network in an attempt to appeal to a wider range of consumers.
Private label continued to hold significant retail volume share within small cooking appliances at the end of the review period, as local consumers are satisfied with its price/quality ratio. It presence is particularly notable in kettles, electric steamers, slow cookers and deep fat fryers, with private label particularly adept at quickly capturing the latest trends and releasing products which cost a fraction of branded options.
Hard pod coffee machines offers further room for expansion in Australia over the forecast period. The appliance offers greater automation and convenience, making it suitable for consumers when they are seeking a quick solution to preparing their daily coffee, particularly in terms of further remote working measures.
Holding lower retail volume share compared to hard pods due to its much higher average unit price, espresso coffee machines still offers potential for further growth over the forecast period. Leading players are continuing to invest in innovative technology in order to launch competitive espresso coffee machines and maintain positive demand.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small Cooking Appliances
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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