Breadmakers were experiencing a declining growth until 2019; however, due to COVID-19 and consumers being in lockdown during the second quarter of the year, sales skyrocketed as consumers were jumping on the breadmaking trend. However, due to the limited number of breadmaker SKUs, manufacturers and retailers could not keep up with demand.
Café culture continues to thrive, and with Australians spending more time at home than ever, they have been investing in their home office and mimicking their daily life prior to the outbreak of COVID-19. One of the appliances they have been purchasing is espresso machines, which is experiencing year-on-year volume and value growth sales.
The top five players maintained their lead for another year in a row despite the tough market conditions. Breville Group continued to lead small cooking appliances and experienced year-on-year volume growth.
Tefal has launched the first connected multicooker in Australia. This connected version of the Cook4me+ and pressure cooker offers a wide range of recipes, step-by-step screen instructions, pressure cooking capabilities and smart features, for quick and easy home-made meals.
The health and wellbeing trends are not going away anytime soon as consumers are increasingly conscious about their dietary habits and maintaining healthy living practices. The rise of diets such as raw vegan and the increasing demand for organic produce has been suggesting a shift towards healthier and alternative eating options.
As Australians lack time and storage in their households, they are looking for small cooking appliances that offer versatility in meal prepping and cooking. All-in-one appliances are trending as consumers can perform multiple tasks while taking up minimal storage space in their cabinets.
Small cooking appliances have been amongst the first categories of small consumer appliances where manufacturers are working hard to add connectivity to their products. Due to the low unit price of small cooking appliances, connectivity is not gaining the expected popularity.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Small Cooking Appliances research and analysis database.
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