Small Cooking Appliances in Australia

PROSPECTS

Light fryers and rice cookers most dynamic in small cooking appliances

Light fryers continue to benefit from the health and wellness trend as well as the improved flavour that these products can offer. Taking these factors into consideration, consumers are more likely to try this product.

Appliances perceived as unhealthy are struggling in Australia

Breadmakers, deep fat fryers and electric grills were all recording declining volume sales in 2019. Deep fat fryers and electric grills continued to be negatively affected by the shift towards healthier eating habits.

Australians continue their love affair with espresso coffee machines

Automatic espresso coffee machines continue to perform well in Australia as the coffee culture continues to grow. For less experienced coffee enthusiasts, automatic espresso coffee machines are an excellent way of creating quality coffee at home.

COMPETITIVE LANDSCAPE

Small cooking appliances led by Breville Group

Breville Group continued to lead small cooking appliances in 2019. Its main brand is Breville, but it also operates with the Kambrook and Nespresso brands in this category.

Private label continues gaining share

Wesfarmers and Woolworths continued to gain retail volume share through their private label ranges in small cooking appliances in 2019. Continuing to compete with lower price points, Wesfarmers and Woolworths also focus on selling appliances of good quality with premium features and fashionable designs.

Philips number one in light fryers and Tefal the leader in rice cookers

Philips continue to be regarded as the best light fryer brand in Australia, which was reflected in its large volume share. The Philips product has also been performing well on product review websites.

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