Small cooking appliances is projected to see modest but stable growth over the forecast period, with stronger growth likely to be limited by category maturity. Tatung is likely to maintain its leading position in small cooking appliances over the forecast period owing to its solid position in rice cookers.
Local brands lead sales of small cooking appliances in Taiwan, which is partially attributed to their familiarity with local food culture, wider product portfolios and affordable prices. Meanwhile, international brands are focusing on penetrating select categories to attain growth, such as Panasonic and Zojirushi in breadmakers, Saeco in coffee machines, and Zojirushi and Tiger in rice cookers and kettles, respectively.
Diversified marketing strategies are set to become increasingly significant in small cooking appliances over the forecast period. Considering the growing influence of the internet in the country and the increasing curiosity towards innovative models, more brands are adapting their strategies to reach potential consumers.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.See All of Our Definitions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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