Freestanding hobs and rice cookers are predicted to continue dominating sales of small cooking appliances over the forecast period, with these products expected to remain the first choice when it comes to cooking appliances in Indonesia. With the development of new residential properties, families will have to continue buying small cooking appliances for their new homes, especially freestanding hobs and rice cookers, with these products still seen to be essential in most households.
E-commerce is likely to have a big influence on unit price growth in small cooking appliances over the forecast period as a growing number of consumers turn to the expanding range of cheaper alternatives offered by brands online, some of which are sold exclusively through e-commerce. Most consumers in Indonesia will still choose small cooking appliances based on which one has the most affordable price, although some middle-income households do prefer options with more advanced features.
Manufacturers will have to focus on improving the safety, design, multi-functionality, and ease of cleaning of their small cooking appliances over the coming years in a bid to increase competition, although they will likely also have to limit any significant price increases. New products launched in 2022 such as Yong Ma rice cookers with its 12 functions are likely to perform well in the forecast period, as consumers increasingly look for greater functionality from their rice cookers, such as being able to make fried noodles and other non-rice dishes.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.See All of Our Definitions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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