The espresso coffee machines category in the US continues to trail that in markets in Europe and Asia Pacific in terms of household penetration. However, given the lower household penetration rate, retail volume growth of espresso coffee machines is forecast to be strong moving into the forecast period, as consumers in the US are interested in preparing espresso drinks at home.
With fears of economic recession looming in the forecast period, consumers may look to reduce their discretionary spending on dining out and food delivery, and choose to exercise frugality by preparing meals at home, which will increase their reliance on small cooking appliances such as fryers and rice cookers. Continued hybrid working policies will also contribute to high usage rates for small cooking appliances in the next five years.
Moving into the forecast period, product categories that do not follow the healthy eating and sustainability trends are likely to see retail volume declines. For example, Keurig Dr Pepper hard pod appliances saw double-digit retail volume growth during the pandemic, despite pre-pandemic forecasts that hard pod coffee machines would be a declining category due to their use of less than environmentally-friendly single-serve disposable k-cups, and consumers’ growing preference for higher-quality coffee at home.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.See All of Our Definitions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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