Small cooking appliances continued to benefit from the global trend of health awareness and home-cooked meals in 2018. Breakfast-related categories such as kettles, as well as coffee machines, electric grills and electric steamers performed well in 2018.
Coffee machines recorded stable retail volume growth in 2018. Hard pods remained the most dynamic, driving overall retail volume growth.
Despite the growing interest in food and healthy methods of cooking, consumers are making more rational choices. Electric grills remained dynamic in 2018.
SEB Portugal Eletrodomésticos leads small cooking appliances. In a fragmented environment, the company benefits from its presence in several categories with different brands, including its high-quality Tefal, Krups and Moulinex ranges.
In past years the health trend drove purchases of light fryers, with consumers seeking healthier ways of cooking fried food. The main manufacturers focused their investments on these products and abandoned traditional fryers.
Following the trend of consumers seeking more sophisticated espresso coffee machines, De’Longhi launched automatic coffee machines with integrated mills in 2018. The brand focuses its message on the growing consumer trend of personalisation.
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This industry report originates from Passport, our Consumer Appliances market research database.