Executive Summary

Feb 2019
PROSPECTS
Health and convenience continue to drive small cooking appliances

Small cooking appliances continued to benefit from the global trend of health awareness and home-cooked meals in 2018. Breakfast-related categories such as kettles, as well as coffee machines, electric grills and electric steamers performed well in 2018.

Stable growth for coffee machines

Coffee machines recorded stable retail volume growth in 2018. Hard pods remained the most dynamic, driving overall retail volume growth.

Electric grills remains dynamic

Despite the growing interest in food and healthy methods of cooking, consumers are making more rational choices. Electric grills remained dynamic in 2018.

COMPETITIVE LANDSCAPE
SEB Portugal Electrodomésticos has a strong lead

SEB Portugal Eletrodomésticos leads small cooking appliances. In a fragmented environment, the company benefits from its presence in several categories with different brands, including its high-quality Tefal, Krups and Moulinex ranges.

Private label grows in deep fat fryers

In past years the health trend drove purchases of light fryers, with consumers seeking healthier ways of cooking fried food. The main manufacturers focused their investments on these products and abandoned traditional fryers.

De’Longhi launches a new coffee machine

Following the trend of consumers seeking more sophisticated espresso coffee machines, De’Longhi launched automatic coffee machines with integrated mills in 2018. The brand focuses its message on the growing consumer trend of personalisation.

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Small Cooking Appliances in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Small Cooking Appliances in Portugal?
  • What are the major brands in Portugal?
  • What is the percentage share for hard and soft coffee pod machines?
  • Are freestanding hobs driving growth in Portugal?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Small Cooking Appliances in Portugal - Category analysis

HEADLINES

PROSPECTS

Health and convenience continue to drive small cooking appliances
Stable growth for coffee machines
Electric grills remains dynamic

COMPETITIVE LANDSCAPE

SEB Portugal Electrodomésticos has a strong lead
Private label grows in deep fat fryers
De’Longhi launches a new coffee machine

CATEGORY DATA

Table 1 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Portugal - Industry Overview

EXECUTIVE SUMMARY

Innovation and new construction drive growth
Saving time is the key message for both major and small appliances
Major international players maintain their lead
Internet retailing remains small, although the expected entry of Amazon could change this
Constant retail value growth to outperform retail volume

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 18 Sales of Consumer Appliances by Category: Value 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 25 Sales of Small Appliances by Category: Volume 2013-2018
Table 26 Sales of Small Appliances by Category: Value 2013-2018
Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources