Small cooking appliances is expected to see a decline in volume sales over the forecast period. In part, this is the result of normalisation after the strong growth seen during the COVID-19 crisis, which resulted in an artificial peak in sales and meant that consumers’ kitchens were already well equipped going into the forecast period.
Private label and lower priced brands are expected to gain ground in the forecast period as the high rate of inflation contributes to heightened price sensitivity, especially amongst lower income families. This will dampen value growth in the category.
Despite a relatively fragmented landscape in terms of the channels and stores that sell small cooking appliances, e-commerce is expected to become a growing focus for sales during the forecast period. Online retailers benefit from the convenience they can offer busy consumers, as well as broader product ranges than other channels and competitive pricing.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.See All of Our Definitions
This report originates from Passport, our Small Cooking Appliances research and analysis database.
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