Depilatories sales are expected to record positive, if slowing, growth over the forecast period. In volume terms, the hair removers/bleaches category is forecast to see declining sales.
Women's pre-shave, still something of a niche area when compared to the more mature razors and blades, is expected to see the fastest growth over the forecast period. Although the usage of laser depilation is expected to continue developing, the need for shaving will continue to be seen as women need these products to keep their skin hairless between laser depilation treatments.
Health and beauty specialists continued to account for more than half of retail value sales at the end of the review period, and are expected to remain the key distribution channel for depilatories products in the coming years. Grocery retailers account for almost a third of sales, with consumers finding it convenient to pick up these products with their weekly shop.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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