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Country Report

Germany Flag Depilatories in Germany

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • Perfectly smooth and hairless skin remained an important issue for women and teenage girls in Germany in 2014. Depilatories are most commonly used on legs and armpits but many consumers also use them on other parts of their body. Celebrities and models, which feature heavily in marketing campaigns for depilatories, support this desire for perfect and hairless skin. In particular, Procter & Gamble’s Gillette Venus brand has mastered the art of marketing and advertising to girls and young women by associating itself with the television show Germany’s Next Top Model. Gillette Venus’ slogan “Erwecke die Göttin in dir“ (Awaken the goddess in you) has become very well-known among its target audience.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Depilatories in Germany?
  • What are the major brands in Germany?
  • What is the most prevalent format in hair removal products?
  • What are the key product development trends in razors and blades?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Depilatories in Germany - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 1 Sales of Depilatories by Category: Value 2009-2014
  • Table 2 Sales of Depilatories by Category: % Value Growth 2009-2014
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2009-2014
  • Table 4 NBO Company Shares of Depilatories: % Value 2010-2014
  • Table 5 LBN Brand Shares of Depilatories: % Value 2011-2014
  • Table 6 Forecast Sales of Depilatories by Category: Value 2014-2019
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2014-2019

Beauty and Personal Care in Germany - Industry Context

EXECUTIVE SUMMARY

Growth of beauty and personal care slowing despite further segmentation

Market remains fragmented with stiff competition between international and domestic players

Innovative serums stimulate consumer interest

Premiumisation counterbalances pressure from private label

KEY TRENDS AND DEVELOPMENTS

At-home beauty on the rise

Polarisation in consumer purchasing behaviour difficult to predict

Contrasting trends of layering versus multi-benefit products both thrive

MARKET DATA

  • Table 8 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Depilatories
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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