In the forecast period, depilatories face further retail volume decline although value sales will remain relatively buoyant. The development and emergence of new methods of painless and long-term hair removal will reduce demand for depilatories.
Women's pre-shave will see the strongest retail volume decline in the forecast period. This is partly due to the emergence of women's razors and blades with gel strips, which do not require the additional application of women's pre-shave.
The share of systems refill blades will grow in the forthcoming years as it is cheaper to buy them than to replace a blade itself. Consumers will continue to look for more affordable options within the category or even opt for alternatives in men’s pre-shave and men’s razors and blades if offered at a better deal.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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