Airlines in Sweden continue to recover in 2026, supported by improving household purchasing power and resilient demand for travel. International leisure travel remains the primary growth driver, while domestic and regional aviation faces ongoing challenges from weaker route economics, lower passenger volumes and competition from rail. The market is characterised by a two-speed dynamic, with price-sensitive travellers supporting demand for low-cost and direct short-haul services, while higher-income and business travellers continue to prioritise connectivity, flexibility and premium service. Sustainability remains an important factor in airline competitiveness, with SAS strengthening its market position through a combination of brand trust, network breadth and a strong sustainability profile. At the same time, carriers continue to balance affordability, operational efficiency and environmental commitments amid ongoing cost pressures. Looking ahead, growth is expected to be led by international travel, while market segmentation, operational resilience and effective management of sustainability-related costs increasingly shape competitive performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Airlines industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Airlines industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Airlines in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Airlines in Sweden?
- Which are the leading companies in Airlines in Sweden?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Sustainability leadership strengthens competitive positioning as demand recovers
Premium and value travellers create a more polarised airline market
Government support helps preserve domestic connectivity
Chart 1 Airlines Sales: Value 2021-2031
International travel is expected to remain the main growth engine
Market segmentation is set to become more pronounced
Operational resilience is expected to become a greater competitive advantage
Chart 1 Forecast Airlines Sales: Value 2021-2031
SAS sustains its lead through loyalty, network strength and brand recognition
Differentiated value propositions shape competition
Chart 1 Airlines GBO Company Shares: % Value 2021-2026
Efficiency and sustainability shape airline product development
Route innovation expands travel options and market access
Stronger service propositions support long-term profitability
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Airlines
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- Low Cost Carriers
- Full Service Carriers
- Non-Scheduled Carriers
- Passenger Revenue
- Ancillary Revenue
- Domestic Airlines
- International Airlines
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- Airlines Online via Direct
- Airlines Online via Intermediaries
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- Airlines Offline via Direct
- Airlines Offline via Intermediaries
Airlines
Airlines covers sales made to country residents (outbound and domestic tourists) and excludes sales to incoming tourists. Please note that airlines sales made to country residents when they are travelling abroad or through foreign websites or apps are also included and will be considered under the country of residence. The total amount paid for a flight after taxes and other charges is included. The return flight leg is included as well as the total amount paid for a flight ticket. Value sales exclude all forms of transit. Euromonitor International considers airline capacity and passengers carried in terms of enplanement based on scheduled flights. A passenger whose flight stops mid-route to pick up more passengers but continues with the same aircraft/flight number would be counted as one enplanement. A passenger who switches flights to another airline or aircraft with a new flight number mid-journey would be considered as two enplanements. Enplanements are not the same as number of seats sold or seat bookings, as the latter both include all bookings and do not exclude no-shows and cancellations. Direct transit passengers are excluded, eg those who continue on the same flight. Other transit passengers are included where passengers change plane with a new flight number. Air passengers carried relate directly to air value sales, where domestic and outbound travellers are only included. As such value and volume data in both sizes and shares is aligned and exclude the inbound component.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Airlines research and analysis database.
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