Executive Summary

Sep 2019
PROSPECTS
Environmental concerns begin to impact attitudes to flying

Retail value growth of airlines slowed in 2019 after the strong performance of 2018, upon which the new distance-based tax on airline tickets introduced in April 2018 had a strong effect in increasing value sales. The tax is distance-based, meaning that the longer the distance flown, the higher the tax.

New airline routes help to drive sales

New airline routes helped drive sales in 2019. Ryanair’s new direct line between Gothenburg and Barcelona was one of the most popular, while SAS opened a summer route between Arlanda and Catania in Sicily.

Domestic player SAS extends its lead despite intense competition

Scandinavian Airlines Sverige and its brand SAS extended its lead in airlines in 2019, mainly due to its high capacity and large route network covering many neighbouring countries, which account for most Swedish outbound trips. SAS focuses on operating as a scheduled short haul airline, which aims to have the widest route network and highest frequency of departures, both domestically and to European countries.

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Airlines in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Airlines industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Airlines industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Airlines in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Airlines in Sweden?
  • What are the major brands in Sweden?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel And Tourism market research database.

Airlines in Sweden - Category analysis

HEADLINES

PROSPECTS

Environmental concerns begin to impact attitudes to flying
New airline routes help to drive sales
Domestic player SAS extends its lead despite intense competition

CATEGORY DATA

Table 1 Airlines Sales: Value 2014-2019
Table 2 Airlines Online Sales: Value 2014-2019
Table 3 Airlines: Passengers Carried 2014-2019
Table 4 Airlines NBO Company Shares: % Value 2015-2019
Table 5 Charter Airlines Brands by Key Performance Indicators 2019
Table 6 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 7 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 8 Forecast Airlines Sales: Value 2019-2024
Table 9 Forecast Airlines Online Sales: Value 2019-2024

Travel in Sweden - Industry Overview

EXECUTIVE SUMMARY

The travel industry grows, fuelled by tourism board activity and currency devaluation
Online sales boom continues to cannibalise offline sales
An increasing focus on personal service
Sustainability the main topic
Positive forecast, albeit with slightly lower growth as Swedes become more aware of the environment

SWOT

Summary 1 Destination Sweden: SWOT

MARKET DATA

Table 10 Annual Leave: Volume 2014-2019
Table 11 Travellers by Age: Number of People 2014-2019
Table 12 Seasonality: Number of People 2014-2019
Table 13 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 14 Other Transport Sales: Value 2014-2019
Table 15 Other Transport Online Sales: Value 2014-2019
Table 16 Forecast Other Transport Sales: Value 2019-2024
Table 17 Forecast Other Transport Online Sales: Value 2019-2024
Table 18 Activities: Value 2014-2019
Table 19 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources