Airlines in Austria will register a growth in value sales in 2026, yet this expansion trails the performance of neighbouring countries as persistent regulatory costs and high airport charges in Vienna are driving leading low-cost carriers to shift capacity abroad. Competitive pressures from airports in Bratislava and Budapest, combined with the impact of geopolitical instability on long-haul connectivity, have led to a fragmented and more challenging environment, despite stable demand fundamentals from a rising population and consumer expenditure. The outlook remains positive, underpinned by the strategic pivot of Vienna towards premium and network-driven growth, but success will depend on the ability of carriers to realign networks, focus on profitable routes and swiftly respond to changes in demand and external shocks. Brands seeking to succeed should target resilient traffic flows, leverage agility in route and product development, and focus on capturing displaced demand as the competitive landscape becomes increasingly dynamic and selective.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Airlines industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Airlines industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Airlines in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Airlines in Austria?
- Which are the leading companies in Airlines in Austria?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Regulatory costs and capacity relocation restrain Austria's airline recovery
Austrian Airlines pivots to northern destinations as coolcation rises
Bratislava gains and geopolitical shocks reshape competition and network strategy
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Austrian Airlines to strengthen hub role as Vienna pivots to premium growth
Bratislava and Budapest airports to capture low-cost growth as Vienna faces cost pressures
Vienna's aviation to focus on profitability over volume-driven expansion
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Austria's airline market remains top-heavy despite growing fragmentation below the leader
Carrier withdrawals open immediate opportunities for agile low-cost competitors
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Sustainability and digitalisation emerge as the primary drivers of airline product innovation
Austrian Airlines leverages local fuel infrastructure and network tools as recent innovation examples
Product innovation strengthens cost positions and competitive differentiation across the market
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Airlines
-
- Low Cost Carriers
- Full Service Carriers
- Non-Scheduled Carriers
- Passenger Revenue
- Ancillary Revenue
- Domestic Airlines
- International Airlines
-
- Airlines Online via Direct
- Airlines Online via Intermediaries
-
- Airlines Offline via Direct
- Airlines Offline via Intermediaries
Airlines
Airlines covers sales made to country residents (outbound and domestic tourists) and excludes sales to incoming tourists. Please note that airlines sales made to country residents when they are travelling abroad or through foreign websites or apps are also included and will be considered under the country of residence. The total amount paid for a flight after taxes and other charges is included. The return flight leg is included as well as the total amount paid for a flight ticket. Value sales exclude all forms of transit. Euromonitor International considers airline capacity and passengers carried in terms of enplanement based on scheduled flights. A passenger whose flight stops mid-route to pick up more passengers but continues with the same aircraft/flight number would be counted as one enplanement. A passenger who switches flights to another airline or aircraft with a new flight number mid-journey would be considered as two enplanements. Enplanements are not the same as number of seats sold or seat bookings, as the latter both include all bookings and do not exclude no-shows and cancellations. Direct transit passengers are excluded, eg those who continue on the same flight. Other transit passengers are included where passengers change plane with a new flight number. Air passengers carried relate directly to air value sales, where domestic and outbound travellers are only included. As such value and volume data in both sizes and shares is aligned and exclude the inbound component.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Airlines research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!