Airlines remains one of the Turkish travel sectors most impacted by the pandemic. In 2021, demand in Turkey for air travel is set to grow year-on-year compared to 2020 but is still low in comparison to 2019, before the outbreak of COVID-19.
LCCs’ business is more dependent on short-haul flights which have been impacted to a lesser degree by the pandemic, with the larger contraction in revenues concentrated in long-haul flights. LCCs also tend to have more flexible business models where lean cost management mechanisms are streamlined to a greater extent.
As it will take time for international travel to reach its pre-COVID-19 volumes, short-term recovery in airlines will strongly correlate to the recovery and growth in domestic travel. While this will lead local players to offer packages to domestic travellers, price competitiveness will become a key for airlines to grasp a greater share of the domestic market.
For airlines, internet transaction value sales will continue to exceed offline sales, and see faster growth rates, throughout the forecast period. Pegasus is a leading example of the “travel through minimum contact” initiative.
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Understand the latest market trends and future growth opportunities for the Airlines industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Airlines research and analysis database.
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