Airlines in Italy

October 2026

Airlines in Italy demonstrates robust performance in 2026 with value sales expected to reach EUR15.8 billion, achieving a 6% rise despite adverse geopolitical and economic conditions, supported by targeted fare strategies, expanded route networks, and a strong focus on long-haul leisure and business travel. This environment is attractive due to sustained growth, diversified international demand and resilient consumer expenditure, even as population decline and high-speed rail competition intensify the need for adaptation. Brands are best positioned for success by prioritising high-value international corridors, leveraging partnerships to enhance connectivity, adopting innovative pricing and aligning operations with airport integration, digitalisation, and sustainability imperatives as profitability faces ongoing cost and regulatory pressures.

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Overview:

Understand the latest market trends and future growth opportunities for the Airlines industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Airlines industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Airlines in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Airlines in Italy?
  • Which are the leading companies in Airlines in Italy?
  • How are companies responding to the travel restrictions?
  • Which travel sectors are proving the most resilient?
  • What are companies doing to innovate and future-proof?

Key Data Insights

Key Industry Trends

Airlines rebound as strategic fare cuts offset geopolitical headwinds
Aeroméxico captures Mexico-Italy demand as business and leisure travel balance shifts
SNCF and Arenaways entry reshapes competition between rail and air travel
Chart 1 Airlines Sales: Value 2021-2031
Low-cost carriers expand reach as airport integration transforms travel patterns
Sustainability regulations and high-speed rail integration reshape airlines
Chart 1 Forecast Airlines Sales: Value 2021-2031
Collaborative pricing and refund compliance sustain top brands against competitive headwinds
Air China and easyJet expand direct routes to capture underserved corridors
Chart 1 Airlines GBO Company Shares: % Value 2021-2026
Codeshare integration and route network design expand product functionality
Intermodal airport integration redefines the travel product through infrastructure design
Sustainable aviation technology and digital infrastructure shape the next product frontier
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031

Country Reports Disclaimer

The following categories and subcategories are included:

Airlines

    • Low Cost Carriers
    • Full Service Carriers
  • Non-Scheduled Carriers
  • Passenger Revenue
  • Ancillary Revenue
  • Domestic Airlines
  • International Airlines
    • Airlines Online via Direct
    • Airlines Online via Intermediaries
    • Airlines Offline via Direct
    • Airlines Offline via Intermediaries

Airlines

Airlines covers sales made to country residents (outbound and domestic tourists) and excludes sales to incoming tourists. Please note that airlines sales made to country residents when they are travelling abroad or through foreign websites or apps are also included and will be considered under the country of residence. The total amount paid for a flight after taxes and other charges is included. The return flight leg is included as well as the total amount paid for a flight ticket. Value sales exclude all forms of transit. Euromonitor International considers airline capacity and passengers carried in terms of enplanement based on scheduled flights. A passenger whose flight stops mid-route to pick up more passengers but continues with the same aircraft/flight number would be counted as one enplanement. A passenger who switches flights to another airline or aircraft with a new flight number mid-journey would be considered as two enplanements. Enplanements are not the same as number of seats sold or seat bookings, as the latter both include all bookings and do not exclude no-shows and cancellations. Direct transit passengers are excluded, eg those who continue on the same flight. Other transit passengers are included where passengers change plane with a new flight number. Air passengers carried relate directly to air value sales, where domestic and outbound travellers are only included. As such value and volume data in both sizes and shares is aligned and exclude the inbound component.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Airlines research and analysis database.

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